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Old 09-16-2015, 02:26 PM   #1
Crak_Eric
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POLITICS & PORN, anyone? See our latest creation (and our SURPRISING results)

Hi guys,

Just wanted to let you all in on something new we?ve been trying with regard to our successful CrakRevenue Survey lineup.

We made a Political-themed survey on US politics (with incentivized PORN rewards at the end), designed to engage and target a more opinion-oriented aspect of your audience.



Our Media Buying team just tested a campaign out the other day on some of the big tubes?and from the early results we?re seeing, we gotta say, we are very happy with them (considering this is a different concept we?re trying out here)

You know what they say ? everyone has an opinion. And so many want to make theirs known.

Throw some politics into the mix? and BAM!

It may initially sound unorthodox, but it?s really the perfect recipe to ensure user-engagement which results in conversions.

More about the Survey
  • You can preview - or take - the Survey here
  • You can view the data we received from our test over the weekend here
More about the Results
After 3 days of testing?
  • 55,200 Uniques sent to Survey
  • ~3400 responses
  • 4.17% CTR on our Prelander page
  • Up to $4.50 ECPM on US POP campaigns

Note: This was a test in one of our optimizer campaigns -- it consisted of random US sources and no specific, nor targeted banner campaigns

Right now, this is for US traffic only. If you visit from any other country you will be redirected.

We?re still in the early stages, but let us know what you think guys, and let us know if you want the link to begin testing it out yourselves!

Cheers!
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Old 09-16-2015, 02:43 PM   #2
Mediamix
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Looks good!
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Old 09-16-2015, 03:10 PM   #3
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Very interesting survey.
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Old 09-17-2015, 05:55 AM   #4
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Special USA Politics Survey - 14 September 2015

Whoa!!! i hope the female voting will change the trend

trump at 42%
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Old 09-17-2015, 06:43 AM   #5
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Very interesting, to see something different. Obama no more popular it seems.
My notes:

- Do not just allow male and female as choice, put 4 of them: straiight male, straight female, gay male, lesbian female. Who knows if gay have put male or female otherwise?

- How old are you, 18-25 = 18%, this includes probably lots of under 18, who obviously have not, or do not want, a choice to specify they are underage. You may allow the form to pick any age WITHOUT warning this is a for adults only thing, so many may be honest and pick right age, then you redirect these later. If you start surgey as "you need to be 18+" the underage will immediately know they must answer 18+ instead.

- It would be interesting to link age ranges with answers, like, what % of young guys like Trump and what % of old guys like him, and same about liking obama or gun control. Also with political interest, who like trump is who got lots of interests in politics, or who does not care to it?

- I would ask at the end: "do you like anal sex?"
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Old 09-17-2015, 06:55 AM   #6
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Break out the data by country code -- only US IP addresses are relevant to the stats.

The idea of capturing interest with US politics is a good one for CTR.

A smack the US political candidate (HTML5) game might do better -- their heads would pop up like wack-a-mole. Random head smack is a redirect to your landing page.
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Old 09-17-2015, 12:09 PM   #7
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Quote:
Originally Posted by Niktamer View Post
Special USA Politics Survey - 14 September 2015

Whoa!!! i hope the female voting will change the trend

trump at 42%
We should send some of our polling data over to FOX/MSNBC/CNN ;)

"Well Wolf, we're seeing those most active on porn sites want The Donald to win. They want trump. 42% strong, our Porn Survey data shows"

Quote:
Originally Posted by adultmobile View Post
Do not just allow male and female as choice, put 4 of them: straiight male, straight female, gay male, lesbian female. Who knows if gay have put male or female otherwise?
Great feedback & ideas!

Quote:
Originally Posted by adultmobile View Post
How old are you, 18-25 = 18%, this includes probably lots of under 18, who obviously have not, or do not want, a choice to specify they are underage. You may allow the form to pick any age WITHOUT warning this is a for adults only thing, so many may be honest and pick right age, then you redirect these later. If you start surgey as "you need to be 18+" the underage will immediately know they must answer 18+ instead.
The problem with this is, it is a Porn Survey in the end, with very adult-oriented rewards so we'd need to be careful about giving the option, or encouraging those who may be younger to participate.

But who knows, there may be something to this redirection idea. I'll share this feedback with the team. Thanks!
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Old 09-18-2015, 11:28 AM   #8
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10,000 more responses now

Updated stats here

We can see a change in Age ratios with this larger data set
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Old 01-08-2016, 01:09 PM   #9
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great idea!!
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Old 01-08-2016, 02:15 PM   #10
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Sad to see Dilly sucking crak cock but whatever....
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Old 01-08-2016, 02:51 PM   #11
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We love Dillion

Dillion - Video 2
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Old 01-08-2016, 11:42 PM   #12
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Love it! Very clever
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Old 01-09-2016, 02:00 AM   #13
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I want to try it. Where do I create direct links for this?
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Old 01-09-2016, 02:01 AM   #14
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Good staff CrakR
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Old 01-11-2016, 10:53 AM   #15
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Quote:
Originally Posted by Zeiss View Post
I want to try it. Where do I create direct links for this?
Awesome, Zeiss!

At the moment, since this special version isn't really 'public' yet, this is something I'll be able to generate/provide for you.

Can you shoot me a PM with your CrakRevenue ID? I'll hook you up!

Thanks!
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Old 01-11-2016, 10:56 AM   #16
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Awesome, Zeiss!

At the moment, since this special version isn't really 'public' yet, this is something I'll be able to generate/provide for you.

Can you shoot me a PM with your CrakRevenue ID? I'll hook you up!

Thanks!
PM sent! Thanks!
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Old 01-11-2016, 10:59 AM   #17
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love these guys, great tools great support one of the best
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Old 01-11-2016, 03:45 PM   #18
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PM sent! Thanks!
You've got mail! ;)

Quote:
Originally Posted by romeo22 View Post
Good staff CrakR
Quote:
Originally Posted by $money$ View Post
love these guys, great tools great support one of the best
Thanks guys! let me know if there's ever anything I can help either of you with
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Old 01-12-2016, 08:07 AM   #19
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would love to see a breakdown for US states
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