Are adult paysite prices finally coming down?

[LovinNothin]

For years and years the prices were averaging like this:

$ 29.95 for big mega sites, with tons of high end content.

$ 24.95 for specialty and regular adult sites.

$ 19.95 for solo girl sites.

Then, the free content explosion took place.

So where are your sites priced today? I'm seeing big mega sites at $ 9.99 and $ 14.99 Wow. And most sites are under or around $ 20.

Some of the huge old school players are still at $ 24.95 and $ 29.95 but can they really be making any sales at the price?

Curious if you have lowered your prices to compete in the new market or are you holding ground at the same prices set years ago?

[Porko]

I think $24,95 still working fine for now but yes, with the infinite amount of free content online added daily and services like spotify and netflix costing less than $10, prices will go down. The main difference is that to join an adult is an impulsive thing so there is more space for expensive prices. Low memberships helps to get longer rebills usually..

[CarlosTheGaucho]

During the whole time I was in pay sites I never ever discounted the relatively high monthly price (EUR / $ 39.95 EUR a month).

Based on that experience getting a good deal on price is much lesser of a factor than getting something that you really want.

[The Porn Nerd]

Lowering prices is a mistake.
The ONLY way it works is if you have the traffic volume to justify it.
In other words, if you drop your prices then you better have 2-3 times as much traffic to replace that volume. Do the math.

NEVER drop your prices and de-value your product. Look at how that worked for the Music Industry.

People who can afford to pay will pay.

[MikeAMS]

I strongly believe that the few paysites that still remain nowadays are definitely allowed to ask at least 29.99 a month. If you are providing nice top quality content. Its certainly worth it imo!!

[NoWhErE]

We split test the pricing model across multiple price points.

Results were this: no matter the price point, conversion rates and retention stayed about the same.

Lowering the price point actually hurt the lifetime user value and ultimately lead us to come back to the standard price-point models. It didn't generate more sales or keep members onboard much longer.

Unlike Netflix, Spotify, etc. Paysite members aren't looking to join a single site for all of their porn needs. They like to float around and check out whats new here and there. So you can't really compare.

[The Porn Nerd]

Originally Posted by NoWhErE

We split test the pricing model across multiple price points.

Results were this: no matter the price point, conversion rates and retention stayed about the same.

Lowering the price point actually hurt the lifetime user value and ultimately lead us to come back to the standard price-point models. It didn't generate more sales or keep members onboard much longer.

Unlike Netflix, Spotify, etc. Paysite members aren't looking to join a single site for all of their porn needs. They like to float around and check out whats new here and there. So you can't really compare.

Exactly this. Cutting the price does nothing but take money out of your pocket. The pie can only be so small before it's not worth eating anymore.

[plaster]

$1 1 day trial to rebill at $185 seems to work ok.

[Bladewire]

Originally Posted by LovinNothin

Some of the huge old school players are still at $ 24.95 and $ 29.95 but can they really be making any sales at the price?

Curious if you have lowered your prices to compete in the new market or are you holding ground at the same prices set years ago?

Pornhub charges $19.95 for HD access to VOD content & $9.95 for premium access.

When you're not paying for content you can make money on ads/redirects & charge $9.95 for access to the HD version & make a huge profit, but you hit a wall @ original content.

As Pornhub & content thieves know: content is king. People pay for content & people pay more for original content.

As GoDaddy has learned, if you offer something discounted enough times, or long enough, you train your customer base to expect that and they value your product / service based on the low discounted rate.

Pavlovs dog

[The Porn Nerd]

Originally Posted by Bladewire

Pornhub charges $19.95 for HD access to VOD content & $9.95 for premium access.

When you're not paying for content you can make money on ads/redirects & charge $9.95 for access to the HD version & make a huge profit, but you hit a wall @ original content.

As Pornhub & content thieves know: content is king. People pay for content & people pay more for original content.

As GoDaddy has learned, if you offer something discounted enough times, or long enough, you train your customer base to expect that and they value your product / service based on the low discounted rate.

Pavlovs dog

This is the point. You de-value your product AND you have to be massive like Pornhub (or Walmart) to make bank.

[bns666]

Originally Posted by plaster

$1 1 day trial to rebill at $185 seems to work ok.

[LovinNothin]

Thank you for those solid responses and advice.

[NatalieK]

Originally Posted by Porko

I think $24,95 still working fine for now but yes, with the infinite amount of free content online added daily and services like spotify and netflix costing less than $10, prices will go down. The main difference is that to join an adult is an impulsive thing so there is more space for expensive prices. Low memberships helps to get longer rebills usually..

I now seem to notice many solo girl or adult sites with niche prices heading up or at least staying in the same place. I suppose this is with demand. As you say, the infinite amount of free content, every day porn, boy girl etc, then these prices can drop. But with a model, making content for her site & her fans, the fans will still purchase "said" models site, whether the price remains the same or not

[Robbie]

Funny how the price of EVERYTHING seems to have gone up so much in just the last 20 years.

Even grunt workers at McDonalds are starting to get paid $15 an hour on top of everything else.

And yet...we paysite owners are already being destroyed by piracy and CAN'T raise our prices because of so much "free" shit out there.
And now we are supposed to LOWER our prices.

Fucking bizarre.

[ITraffic]

Originally Posted by Robbie

Funny how the price of EVERYTHING seems to have gone up so much in just the last 20 years.

Even grunt workers at McDonalds are starting to get paid $15 an hour on top of everything else.

And yet...we paysite owners are already being destroyed by piracy and CAN'T raise our prices because of so much "free" shit out there.
And now we are supposed to LOWER our prices.

Fucking bizarre.

raise your prices then. no one is stopping you in a free market.

[Robbie]

Originally Posted by ITraffic

raise your prices then. no one is stopping you in a free market.

Uh...are you stupid? I just explained WHY we can't raise the price.

idiot.

[sojproductions]

Originally Posted by NoWhErE

We split test the pricing model across multiple price points.

Results were this: no matter the price point, conversion rates and retention stayed about the same.

Lowering the price point actually hurt the lifetime user value and ultimately lead us to come back to the standard price-point models. It didn't generate more sales or keep members onboard much longer.

Unlike Netflix, Spotify, etc. Paysite members aren't looking to join a single site for all of their porn needs. They like to float around and check out whats new here and there. So you can't really compare.

QFT, we found exactly the same results across a 3 month period, volume of sales stayed the same, profit was obviously down.

Every now and again we do a 1 month sale with 50% off, this does work as there is a deadline, but if you do it more than once or twice per year it does the opposite and hurts sales.

[celandina]

Originally Posted by Mikey Verotel

I strongly believe that the few paysites that still remain nowadays are definitely allowed to ask at least 29.99 a month. If you are providing nice top quality content. Its certainly worth it imo!!

Inagree with Mikey 100% a.k.a. "content is king" or " shit in shit out"

What else would expect some tattooed, botox lipped, DuPont tittied bimbo jerking off on web cam charge....