Advice on Marketing for Paysites/Clipstores

[wildphoenix]

Hello everyone,

I have been an adult producer for the past few years. At first, we sold all of our content exclusively to websites. Then we opened some clipstores on C4S etc... and started producing our own content as well. Last year we used an adult website group to create our own niche member site. It does well but we only get 55% from sales. This year we are all grown up and ready to take the next step, getting our own billing account, CMS and opening 2 new member sites. We do a combo of homemade/amateur and pro-am content.

With that said, we have little experience in the advertising/marketing field. We use tumblr and twitter extensively, post teasers on tube sites and have paid for advertisements on adult radio shows but thats about it. Any suggestions or help would be greatly appreciated.

• How much does one expect to spend on marketing per month?
• Where are the best places to buy advertisements? (pornhub? fetlife?)
• Are there ways to buy traffic to my sites and if so how does that work?

Anything else you can throw my way would be great! Thanks everyone!

[kuprum]

Originally Posted by wildphoenix

[*]Where are the best places to buy advertisements?

HILLTOPADS

CLICKPAPA

[Hawkins]

Hi
You can register at xHamster Premium , post promo videos on xHamster and get traffic from widget near the video to your clipstore.

[Dime_centrobill]

Originally Posted by wildphoenix

This year we are all grown up and ready to take the next step, getting our own billing account, CMS and opening 2 new member sites.

Hey, hi!

Great to hear you're scaling up!
Hit me up if you'd need help with setting up billing accounts.

[Adsterra Network]

Originally Posted by wildphoenix

Hello everyone,

• How much does one expect to spend on marketing per month?
• Where are the best places to buy advertisements? (pornhub? fetlife?)
• Are there ways to buy traffic to my sites and if so how does that work?

Anything else you can throw my way would be great! Thanks everyone!

We will help you get a quality traffic and attract the target audience. We work with various models CPM, CPA, CPL etc
If necessary, you can work with our Adsterra SSP platform
Registration here - partners(.)adsterra(.)com

p.s. I will be glad to answer all questions.

[wankawonk]

It sounds like you want to buy traffic.

Best sources for adult are trafficjunky (pornhub), exoclick (almost every adult site), trafficfactory (xvideos), and trafficstars (xhamster). They have many ad formats, including banners and popunders. If you want the most dirt-cheap traffic possible you can buy remnant skimmed and pop traffic from trafficshop, but it probably won't convert.

If you're really serious about this, you probably need to start thinking like a media buyer/affiliate marketer. Get conversion tracking set up and start split-testing creatives and landers. Use conversion tracking to find the best traffic sources, zones, and segments; cut the bad ones, keep the good ones. Set up retargeting: You should be flooding all your abandoned join submits with banners and pops on every network possible.

Problem is, media buyers mostly aren't bothering with adult paysites anymore. How many banners do you actually see for paysites that aren't Mindgeek-owned? Very few. They don't convert as well as scamming people with antivirus/dating/dick-pill offers. It will be very hard to achieve a positive ROI.

Potentially you could get onto an affiliate network like CrakRevenue, but I doubt it would be effective. Media-buying affiliates would ignore your offer for the reasons in the previous paragraph. A few webmasters and social-network focused affiliates might give you a chance.

In my opinion, the best way for a paysite to advertise in 2018 is to get into the partner content programs on the big 3 tubes. Add lots of your highest-quality content and point the "sponsored" links they give you at the most optimized, split-tested landers possible. Potentially you could game the big tubes' ranking algorithms by sending popunders to your own videos on the big tubes.

Final thought: You'll notice that Mindgeek isn't bothering with brand marketing on their paysite banners; their banners are optimized purely for clicks, and do not say "brazzers" or "reality kings". I find this very interesting.

[wildphoenix]

Thank you guys for your suggestions!

[wildphoenix]

Originally Posted by Hawkins

Hi
You can register at xHamster Premium , post promo videos on xHamster and get traffic from widget near the video to your clipstore.

We have 2 accounts with them. We have made a couple sales but nothing too impressive. I started updating the content regularly this month with teasers and then full videos on the premium. I am hoping this feature and Pornhub's similar program will help bring in conversions.

[Webcams411]

I can offer you a guest post on coolchatfriends.com for a fee or a link trade. It will create leads over the long term.

If you create any teaser videos for Youtube, I can share those on oursexyvideos.com

[avrevenue]

Originally Posted by wankawonk

It sounds like you want to buy traffic.

Best sources for adult are trafficjunky (pornhub), exoclick (almost every adult site), trafficfactory (xvideos), and trafficstars (xhamster). They have many ad formats, including banners and popunders. If you want the most dirt-cheap traffic possible you can buy remnant skimmed and pop traffic from trafficshop, but it probably won't convert.

If you're really serious about this, you probably need to start thinking like a media buyer/affiliate marketer. Get conversion tracking set up and start split-testing creatives and landers. Use conversion tracking to find the best traffic sources, zones, and segments; cut the bad ones, keep the good ones. Set up retargeting: You should be flooding all your abandoned join submits with banners and pops on every network possible.

Problem is, media buyers mostly aren't bothering with adult paysites anymore. How many banners do you actually see for paysites that aren't Mindgeek-owned? Very few. They don't convert as well as scamming people with antivirus/dating/dick-pill offers. It will be very hard to achieve a positive ROI.

Potentially you could get onto an affiliate network like CrakRevenue, but I doubt it would be effective. Media-buying affiliates would ignore your offer for the reasons in the previous paragraph. A few webmasters and social-network focused affiliates might give you a chance.

In my opinion, the best way for a paysite to advertise in 2018 is to get into the partner content programs on the big 3 tubes. Add lots of your highest-quality content and point the "sponsored" links they give you at the most optimized, split-tested landers possible. Potentially you could game the big tubes' ranking algorithms by sending popunders to your own videos on the big tubes.

Final thought: You'll notice that Mindgeek isn't bothering with brand marketing on their paysite banners; their banners are optimized purely for clicks, and do not say "brazzers" or "reality kings". I find this very interesting.

agree with everything said here!