Why do ranking sites pay for adwords? SEO question - GoFuckYourself.com

CunningStunt · 04-23-2007, 05:12 AM

I just don't get it. 2 sites ranking at #2 and #5 respectively, for a 30K+ search phrase per day according to WordTracker, why would these 2 sites bother with a stupid google pocket lining ad as well? They've been in those ranking places for months.

Despite what google say, they must get a boost from google in rankings due to all the money they shell out, or some secondary benefit. I'm not paying for adwords EVER but it would be interesting if anyone had the inside scoop.

kektex · 04-23-2007, 05:36 AM

Branding. They don´t do it for the hits, just the branding.
Besides , they are still not number 1.

Jakke PNG · 04-23-2007, 05:40 AM

I do it too. I have a #2 spot for a very important and relevant keyword for my site, but I also buy the #1 ad-spot for it. I get more hits from the bought spot than the 'free' listing. I don't want to give that to my competition.

Vick! · 04-23-2007, 05:42 AM

Many companies use adwords for their own name and misspells, though most of the time they are already #1 but as kektex mentioned branding is a major reason why they do so.

Jakke PNG · 04-23-2007, 05:42 AM

Quote:

Originally Posted by kektex

Branding. They don´t do it for the hits, just the branding.

kektex · 04-23-2007, 06:43 AM

Quote:

Originally Posted by TeenGodFather

Hehe yeah I know , now that I think of it that came out wrong.
The traffic counts too, but branding plays a very important part for some companies.
You want to associate your name with certain markets and adwords is a good way.
At least that's one of the reasons in mainstream marketing...

shoeaholicanon · 04-23-2007, 06:45 AM

dunno man

Chris · 04-23-2007, 06:48 AM

more traffic

if they are not clicking your free listing they are clickin your paid ad

GatorB · 04-23-2007, 06:51 AM

Ever think that maybe the Adwords ad is paid for by an affiliate?

Simon IA Cash · 04-23-2007, 08:35 AM

Who knows, Google can reconfigure their algorithm, do who knows what, and you can drop off the list. AdWords are more reliable.

adultseo · 04-23-2007, 08:38 AM

I have learnt that maintaining a Google AdWords campaign can result in better rankings.

bdld · 04-23-2007, 09:58 AM

^^^^
that's not true at all.

ztik · 04-23-2007, 10:20 AM

Quote:

Originally Posted by TeenGodFather

I do it too. I have a #2 spot for a very important and relevant keyword for my site, but I also buy the #1 ad-spot for it. I get more hits from the bought spot than the 'free' listing. I don't want to give that to my competition.

Yup, exactly. If the paid spot is making money also, why not?

04-23-2007, 05:40 AM	#3
Jakke PNG ex-TeenGodFather Industry Role: Join Date: Nov 2001 Location: Suomi Finland Perkele Posts: 20,306	I do it too. I have a #2 spot for a very important and relevant keyword for my site, but I also buy the #1 ad-spot for it. I get more hits from the bought spot than the 'free' listing. I don't want to give that to my competition. __________________ ..and I'm off.

04-23-2007, 05:42 AM	#4
Vick! Confirmed User Industry Role: Join Date: Nov 2005 Location: 20 00'24.00" N, 75 09'00.00 W Posts: 6,882	Many companies use adwords for their own name and misspells, though most of the time they are already #1 but as kektex mentioned branding is a major reason why they do so. __________________ Affordable Quality Web Hosting

04-23-2007, 06:48 AM	#8
Chris Too lazy to set a custom title Industry Role: Join Date: May 2003 Location: icq: 71462500 Skype: Jupzchris Posts: 27,880	more traffic if they are not clicking your free listing they are clickin your paid ad __________________ [email protected]

04-23-2007, 08:35 AM	#10
Simon IA Cash Confirmed User Join Date: Jun 2006 Location: Montreal Posts: 126	Who knows, Google can reconfigure their algorithm, do who knows what, and you can drop off the list. AdWords are more reliable. __________________ simon -at- iacash dot com icq: 231-421-229

04-23-2007, 08:38 AM	#11
adultseo Confirmed User Join Date: Jun 2005 Location: The Netherlands Posts: 365	I have learnt that maintaining a Google AdWords campaign can result in better rankings. __________________ The key to get ranked one in Google is to provide the best.

04-23-2007, 05:12 AM	#1
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Why do ranking sites pay for adwords? SEO question I just don't get it. 2 sites ranking at #2 and #5 respectively, for a 30K+ search phrase per day according to WordTracker, why would these 2 sites bother with a stupid google pocket lining ad as well? They've been in those ranking places for months. Despite what google say, they must get a boost from google in rankings due to all the money they shell out, or some secondary benefit. I'm not paying for adwords EVER but it would be interesting if anyone had the inside scoop.

04-23-2007, 05:36 AM	#2
kektex Confirmed User Industry Role: Join Date: Mar 2005 Location: elkektex at gmail Posts: 1,813	Branding. They don´t do it for the hits, just the branding. Besides , they are still not number 1.

04-23-2007, 06:45 AM	#7
shoeaholicanon Confirmed User Join Date: Feb 2007 Posts: 1,003	dunno man

04-23-2007, 06:51 AM	#9
GatorB The Demon & 12clicks Industry Role: Join Date: Oct 2001 Location: SallyRand is a FAGGOT Posts: 18,208	Ever think that maybe the Adwords ad is paid for by an affiliate?

04-23-2007, 09:58 AM	#12
bdld $100,000 Join Date: Dec 2001 Posts: 11,452	^^^^ that's not true at all.