gideongallery

mark pesce has some interesting videos to watch

mob rules

piracy is good

i spy

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Jon Clark - BANNED FOR LIFE

tony286

and what do you produce?

Dennis Rodman

I can answer this for him:

crap and affiliate links.

Jakez

Wait so, this guy gets paid to tell us something we already know in a way that seems like we didn't know it?

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Killuminati

Barefootsies

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Should You Email Your Members?

Link1 | Link2 | Link3

Enough Said.

"Would you rather live like a king for a year or like a prince forever?"

eightmotives

Sounds about right.

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DNPimping.com

- "Pimping Domains Ain't Easy"

23868443

gideongallery

i suggest you watch the videos then because he give solutions to your problems

if you already know those solutions why not properly embrace the technology

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Paul Markham

He only spoke about TV programs and it would carry over to main stream. He spoke for a few seconds saying how Itunes has solved the problem for music. His logic may work for Mainstream TV and Cinema.

Will it work for music and porn?

With music once you have the song or album you have it and there's no need to go anywhere to get it as a series. Advertising in songs? Artist forced to play live to make money? Neither are options that should be forced.

Porn might benefit from this, but consider what a Tube site makes in profit. with free content payed for by ads. Few of them are slushed with money. I doubt if Nike or Coke will pay for a pop up ad in the corner of a porn scene. Or if you shoot porn that has more than a 20 minutes kerk off and go quality to it.

And who will pay for the millions of people sharing content on Bit Torrents? It will need more investment and more charges to the consumer. Unless I got that wrong.

Piracy is a problem that needs to be addressed by Governments world wide. You can't have people distributing what they decide to distribute unless you allow them to as the producer.

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gideongallery

piracy is good made one mistake and that was to fail to take the concept of product placement into account. His proposed business model failed to take root (i know i was involved in one such attempt) because advertisers get the same benefit (not only for the bit torrent distributed content but for all distributions) as his logo bugs from product placement.

However the key point about alternative revenue streams is 100% valid, and the explosion of product placement in tv shows last year is proof of that.

Just because coke and pepsi would not want to advertise in your porn movie does not mean that their are no product placement oppertunities. there are 100, if not 1000s of potential advertisers. A couple of good product placements within a scene could cover the entire production cost.

You of all people should be harolding the change because as a content shooter you can reap the maximum benfit, by discounting the cost of producing the content via product placement.

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Paul Markham

Eva and I went around the Berlin Venus show and spoke to Lube, Sex Toys and a few others. They would not give us a free sample, which costs a few dollars, in the exchange for us putting it in a movie and giving them the scene.

Product placement works in mainstream Will AFF place their product in our movies and pay for it? I'm thinking along different lines though.

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Matt 26z

I didn't watch the videos yet, but the answer to piracy absolutely is not lawsuits or government intervention. In the US alone, about 20% of the population is guilty of file sharing. That is an incredible number.

gideongallery

and you are missing the point they refuse to give you sample becuase they can't see the value

product placement in the porn movie is in the same level as product placement pre- ET in the movie industry.

You have to create deals that or work with companies who will be able to create a "mob effect" around their physical product.

remember before Reeses pieces saw an 82% jump in sales from placing their candy in the movie companies (M&M) wanted to be paid ($1 Million) for the right to feature their product.

it will not be an established company at the trade show you will have to talk too.

lucky for you your selling porn in an internet world, with tons of whitelabel sponsors so you can create that upstart company yourself if you need to.

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quesadilla

fucking moron surfer

DeviousBros.

Just watched all 7 parts. While it's message directly relating to adult material may not be entirely applicable, I found it a fascinating overview of the 'surfer' and consumer model.

As affiliates, marketers, and indeed those producing content, the concepts described in these videos are a reality. We *must* adapt to this new generation of distribution that started 50 years ago with television and has evolved to what it is today.

Copying and free distribution are the very essence of the internet; there is simply no stopping that machine.

Thanks for posting the link.

commonsense

If producers no longer profit from creating content, do you think that they'll continue producing?


And from there do you think there will be enough new content to feed consumer demands?

gideongallery

who says producers can no longer profit from creating content, the changes in tv prove that content producers are going to make MORE money

the only people that are losing are distributors of content (tv stations)

the shift is from liciencing fees to advertising/promotional revenue

American idol for example make $3 million an episode from product placement (3 sponsors) and only 2 million from liciencing fees (4 commercial spots).

The flattening of the distribution channel means MORE money for content creators not less

because it means you have direct contact to the advertisers.

The model just has to change (ie going from no product placement to 2k products placed )

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Jim_Gunn

LOL, who the hell is going to pay any substantial money to advertise in porn DVDs or porn videos online? AFF, Fleshlight, web cams? I think this is a pipe dream.

gideongallery

it does not have to be substantial amounts of money, remember the middle men are being cut out of the equation

fox only paid american idol 4 commercial spots out of 26 they got from airing the show
13 million dollars in revenue (500k X 26) only 2 million goes to the original producer

product placement money does not nor will will ever replace the entire lost revenue generated by sharing

but by taking product placement they made more money over all ( 4X650k) became (4X500k +3 million)

it a revenue shift with the loses happening to the distributor of the content.

If i were to shoot a scene for your dvd you would not give me all the money you made of the retail selling price (divided by the number of scenes) content producers are getting paid very little in the distribution channel (according to piracy panel 3k per scene)

what is going to happen to the industry content producers are going to make more money
(ie 1k for content + 5k in product placement)

to hell with the greedy content distributors who want to make 1 million dollars from 30 k worth of content.

IT all about reaching the number of viewers, so if the cost of advertising on a tube site is 3x and the cost of product placement is x of course they will choose to product placement, shifting money from one place to another, of course tube sites/torrents will not care since they will be legally authorized to distribute the content because an advertiser has paid for that right to have that content view.

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Paul Markham

Been thinking about this a lot and I think I have the solution.

A)The model is easy, they produced a TV program, leaked it onto Torrents and 100s or 1,000s tuned in to watch the series.

B) Advertising during a program is already well established.

They produced professional programs using professional people and made something worth tuning it to see the whole series on the FREE television station. So we need to produce porn that is worth watching for the whole series. With the current state of the industry and it's attitude towards the product when do you see this happening? Because the truth is few people produce porn that's worth signing up for. I said few and not all.

Or we advertise a site that's free and live off the advertising revenue of the site. Which is what Tube sites do already. And if you believe what's written here most of them are operating on a show string and about to go broke.

Getting product placement into a porn scene which finances the production. Well the people we approached in Berlin did not see the value of giving us a free sex toy for product placement. Uphill battle to get them to fund us shooting a porn scene. Yes for products like Fleshlight it will work. For the rest of us we will have to wait for Coke to want to fund a porn scene with a girl drinking their products while some big black dude rams her pussy.

No Torrents will not save porn.

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Paul Markham

I'm not sure of the exact figures this year but in 2004 the US released 18,000 DVD titles. That's just one year and enough to keep the consumer happy.

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Paul Markham

This is a very interesting thread and brings up lots of points and questions.

A) Would it be affiliates, sponsors or surfers doing the distribution?

Problem with affiliates is they will need a site to get the type in traffic and most will not be able to do this. Sponsors may find it too costly employing people to sit and flood Torrents might work. So letting surfers do the the work for you, which is the model in the presentation. Putting ads into scenes in your members area so they can flood Torrents with it. Might not work. Or giving it away for free for anyone to grab, again some work needed here.

This is how I see it working.

A) You have to have a product that is good enough to make people look and then want to pay to see more. If you're in mainstream niches a product that's different from the other 99% of sites in your niche. It's no good putting up what most of us have, yes including me. Well actually not I do have a product that is different. ;)

The examples the presenter used were scenes that are worth going to view a whole series of, for free, and or worth putting products into it. You have to break the mold and stop producing content that most people with a naked girl and a camera can shoot. Or content shot on the 5 scenes in a day model. It needs to be porn that will hook people and not duplicated on 500 other sites. Party Hardcore and Big Sister are examples. Also some live shows and not the bored teen from Ukraine type live show either. It has to be of the level of the Starship Galactica and Doctor Who are in their market to get surfers to come and spend money.

B) Product Placement is an idea. But again not on the porn we mostly produce today. AFF are not going to be spending a lot of money to have a girl meets boy scene after surfing their site. So unless you can produce porn of the level of Desperate Housewives few will give you money to put their product in it. I'm sure Vivid, Wicked, Playboy and the like have been down this route. Or looked down it.

The examples given might fit the producers I just mentioned, but in all honesty I don't think it fits the rest of us. We have produced a product for a decade that is to fill shelves or sites. It's perceived value with the consumer is so low he is not willing to pay for it if he can get it for free. And a months membership he can't get for free on a Torrent. He can get loads of free 2 to 20 minutes films but not a months membership to one site. Think about that one before you flame it. Your surfers are thinking about it.

It has made me think and I'm about to go and put some things into action.

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gideongallery

this is where white label sponsors work to your advantage. Instead of finding someone to place sex toys in your video, you could find a whitelabel sponsor for sex toys, buy a good sex toy domain, and pretend as if you bought the sex toys from "your site"


package the sex toy is a box

and intergrate the mention of the site in the story line

ie
hey honey we got a new package,
oh you got to see this
open up the box

use toy
make sure the box is placed in the background with the website logo showing so that the video is continuely branded.

sales will come in so the single production will produce a regular income stream
BUT EVEN MORE IMPORTANT
you will get hard numbers to show to future sponsors

or provide a benefit that could not be digitally downloaded
battlestar galactica /dr who sell toys, live convention appearances, t-shirt, etc

porn sites could sell clothing, sex toys (branded -- see above), live chat with the featured pornstars, etc


you need to think outside the box, whitelabel is the way to go first again
i can bet that if you come up with the right story line
the right girl and not only would you get a one of payment but a stream of funding

digital redistribution is being devalued, content creation is not.

remember tv shows and the porn industry share one very important thing

the actual producers of the content get very small percentage of the revenue generation of the distribution

watch piracy is good to see the differences between the cost of liciencing and advertising revenue cost

look at the piracy round table to see the difference between the production cost (30k) vs lost sales revenue (1M).

most of the money you guys are talking about protecting is DISTRIBUTION income, not content production income.

IF a company can pay a content producer to feature their product so they will get type in for less money than they would pay to buy feeder traffic from choker then they will buy a product placement.

IF not they will not

If you expect to recover the 1M then there is no way it is going to happen

If you are trying to recover the 30k it not only very possible but very likely to happen.

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DWB

I'll say right now that I don't sell my content cheap because it's hard to get, in demand content. They day it doesn't turn a large profit for me, I'm cashing out and spending my days secluded in Indonesia.

There will ALWAYS be a demand for new content. It's the delivery method that will never stop changing.

tranza

Great videos!!

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gideongallery

thanks mark is a great public speaker, and an innovative thinker, who i respect greatly


I built a business based on his piracy is good speach, while it was popular with the content producer i couldn't get the advertisers on board they basically got the same benefit from product placement for both the "stolen" copies and the tv broadcasts so of course they would not be interested

after seeing his video mob rules i have some ideas about how to bring it back.

i just need to do a little testing and planning.

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