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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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08-06-2008, 07:11 AM
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#1 |
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Gingerific
Industry Role:
Join Date: Jun 2001
Location: Austin
Posts: 5,567
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The demise of the repeat customer?
Please check out what Rand from Epoch has to say about this matter...
http://www.ynot.com/modules.php?op=m...le &sid=47511
__________________
YNOT.com - The original industry resource email jay at ynot dot com or skype LAJConsulting 
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08-06-2008, 07:58 AM
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#2 |
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Choice is an Illusion
Industry Role:
Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635
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Again, a vast over simplification.
75% of our base IS repeat. Every month. The other 25% we chase down monthly. Repeat in both memberships, rebills... whether every month or every other, and clip sales. We have had some switch to a la carte clips, and others save money by going membership. But at the end of the month, neither has effected the bottom line.  That said, I agree with some of the article, and Dirty Franck's points voiced many times here on the ole GFY lately. |
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