Pepsi is not advertising during the Super Bowl - GoFuckYourself.com

DateDoc · 12-18-2009, 12:53 PM

They are moving away from "singular events" when advertising... Good idea?

"In a daring move, PepsiCo is planning to sit on the sidelines during Super Bowl XLIV, ending a 23-year streak of advertising during the big game.

Over the past 23 years, Pepsi has used the Super Bowl to launch some of its most memorable advertising, including ads featuring celebrities such as Britney Spears.

The National Football League championship has long been a key part of Pepsi's advertising strategy, with the beverage company using the event as a way to roll out some of its most memorable advertising, including spots with celebrities such as Britney Spears and Cindy Crawford."

http://www.cnbc.com/id/34465594

SomeCreep · 12-18-2009, 12:56 PM

All the athletes drink Gatorade and Pepsi owns Gatorade, so they'll be advertising, just not directly.

fmltube · 12-18-2009, 12:58 PM

I think it's a great move. It's not like Pepsi is brand new product looking to gain new customers. Pretty much at this point, most people prefer one or the other and there hasn't been a whole lot of change in either product. So it makes sense not to shell out the huge dollars just to market to a specific audience. If you think about it, they have already advertised because when Coke is shown during the Super Bowl, people will think "oh yeah, Pepsi isn't advertising this year" and it cost Pepsi nothing.

seeandsee · 12-18-2009, 01:03 PM

$$$$$$$$$$$$$$$ lose!

CreditCardMAN · 12-18-2009, 01:31 PM

FIRE the CEO and along the IDIOT PRESIDENT OF MARKETING. G i wonder why COKE hands Pepsi's Ass right to them every year?? sounds like someone from the adult industry needs to speak up.......
ROCKSTAR needs to pay attention here and not duplicate this mistake

Eric · 12-18-2009, 02:02 PM

How much press is Pepsi getting by NOT advertising this year? Sounds like they are just getting all the press they need and not having to pay a dime for it.

Tom_PM · 12-18-2009, 02:15 PM

I've never bought into the "you have to watch the super bowl commercials" hype. The day after it'll be easier to watch them online.

I get food during commercials

12-18-2009, 12:53 PM	#1
DateDoc Outside looking in. Industry Role: Join Date: Feb 2005 Location: To Hell You Ride Posts: 14,243	Pepsi is not advertising during the Super Bowl They are moving away from "singular events" when advertising... Good idea? "In a daring move, PepsiCo is planning to sit on the sidelines during Super Bowl XLIV, ending a 23-year streak of advertising during the big game. Over the past 23 years, Pepsi has used the Super Bowl to launch some of its most memorable advertising, including ads featuring celebrities such as Britney Spears. The National Football League championship has long been a key part of Pepsi's advertising strategy, with the beverage company using the event as a way to roll out some of its most memorable advertising, including spots with celebrities such as Britney Spears and Cindy Crawford." http://www.cnbc.com/id/34465594 __________________

12-18-2009, 12:56 PM	#2
SomeCreep :glugglug Join Date: Mar 2003 Location: Where the Wild Things Are Posts: 26,118	All the athletes drink Gatorade and Pepsi owns Gatorade, so they'll be advertising, just not directly. __________________ Webair Hosting I use and recommend Webair for hosting.

12-18-2009, 01:03 PM	#4
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	$$$$$$$$$$$$$$$ lose! __________________ BUY MY SIG - 50$/Year Contact here

12-18-2009, 02:02 PM	#6
Eric Confirmed User Industry Role: Join Date: Dec 2000 Location: The Helm! Posts: 8,818	How much press is Pepsi getting by NOT advertising this year? Sounds like they are just getting all the press they need and not having to pay a dime for it. __________________ No One

12-18-2009, 02:15 PM	#7
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	I've never bought into the "you have to watch the super bowl commercials" hype. The day after it'll be easier to watch them online. I get food during commercials __________________ 43-922-863 Shut up and play your guitar.

12-18-2009, 12:58 PM	#3
fmltube So Fucking Banned Join Date: Aug 2009 Posts: 886	I think it's a great move. It's not like Pepsi is brand new product looking to gain new customers. Pretty much at this point, most people prefer one or the other and there hasn't been a whole lot of change in either product. So it makes sense not to shell out the huge dollars just to market to a specific audience. If you think about it, they have already advertised because when Coke is shown during the Super Bowl, people will think "oh yeah, Pepsi isn't advertising this year" and it cost Pepsi nothing.

12-18-2009, 01:31 PM	#5
CreditCardMAN Registered User Join Date: Nov 2009 Location: San Diego Posts: 64	FIRE the CEO and along the IDIOT PRESIDENT OF MARKETING. G i wonder why COKE hands Pepsi's Ass right to them every year?? sounds like someone from the adult industry needs to speak up....... ROCKSTAR needs to pay attention here and not duplicate this mistake