Price of Mainstream Biz in 2010? - GoFuckYourself.com

96ukssob · 05-04-2010, 10:04 AM

I'm considering selling off one entity of my business and kind of curious to what its value is.

Looking at the last three years, it averages about $180k to $200k in gross revenue and yields approximately 35% in net revenue. Monthly operating costs are around $200 and about $1000 to $1500 in yearly maintenance to technology.

The business is PPC/SEM campaign management through Google AdWords and Yahoo search marketing (MSN/Bing is on the way, but no access to their API to pull reporting yet).

Technology: customer stats reporting, including top level executive summary, keyword, ad and conversion performance reporting dashboards. Also, call tracking services to show reports on phone calls that originated through PPC efforts to help measure ROI.

As well, there is a white labeled solution for partners to private label the dashboard and stats platform so they can sell/market it as their own. For both customers and partners, you have the option to change the amount of the management fee you are charging them and they see that inflated costs in their stats.

The reason I am looking to sell this is because I am working on a few other projects and don't have the time to grow this part of the business right now. Its pretty self managing and requires some maintenance to the accounts and little customer support. I will help train employees and staff on how to manage both campaigns and customers.

Bro Media - BANNED FOR LIFE · 05-04-2010, 10:11 AM

Nice. Would love to see that website.
I dont have any answers though, so here is a good luck bump.

96ukssob · 05-04-2010, 10:18 AM

Quote:

Originally Posted by Bro Media

Nice. Would love to see that website.
I dont have any answers though, so here is a good luck bump.

its not a "website" for sale, its the business. the website is only the brochure page.

Ive gotten a few quotes, but id rather see it go to someone/company who can put it to use and make it better than see it get neglected.

Sly · 05-04-2010, 10:29 AM

What exactly do you mean that it grosses $180,000, nets 35% ($65,000), and only has $4000 yearly expenses (12 x $200 + $1500?) Where is the rest of the money going?

I'm assuming the rest of the money goes into traffic/advertising, you need to include that in the expense figure.

woj · 05-04-2010, 10:48 AM

you will never find anyone to buy that, the "business" you are selling is an adwords account + a few landing pages?

96ukssob · 05-04-2010, 11:06 AM

Quote:

Originally Posted by Sly

What exactly do you mean that it grosses $180,000, nets 35% ($65,000), and only has $4000 yearly expenses (12 x $200 + $1500?) Where is the rest of the money going?

I'm assuming the rest of the money goes into traffic/advertising, you need to include that in the expense figure.

Gross revenue = receipts or charges to clients of about $180k to $200k
Expenses and inventory (inventory = PPC advertising costs) = $120k to $134k
Business profit = $60k to $66k

The profit then I use to pay myself or hire someone to manage the campaigns and accounts.

Quote:

Originally Posted by woj

you will never find anyone to buy that, the "business" you are selling is an adwords account + a few landing pages?

Its not an arbitrage or affiliate business model, it is a client facing service... moreover, a SEM agency. Meaning I have XX number of customers that get billed on a recurring basis and provide a service to them.

All traffic being sent goes to client websites, not to landing pages or anything of that nature.

Argos88 · 05-04-2010, 01:50 PM

the formula to sell is = (monthly profit x 10)

Loch · 05-04-2010, 01:57 PM

You should not be selling right now, you will get double the money in 18 months.
IF im right that is.....which is also a gamble LOL

96ukssob · 05-04-2010, 02:40 PM

Quote:

Originally Posted by Argos88

the formula to sell is = (monthly profit x 10)

you are an idiot

Quote:

Originally Posted by Loch

You should not be selling right now, you will get double the money in 18 months.
IF im right that is.....which is also a gamble LOL

LOL true. I had a pretty decent deal about a year and a half ago, but turned it down thinking I would have more time... but no time

Argos88 · 05-04-2010, 03:50 PM

Quote:

Originally Posted by bossku69

you are an idiot

I think you are the idiot actually... You put some numbers up and don't say if you talk about year, month, profit or what... You are not clear.

Kind of tricky... and you are Trying to confuse people. That's for sure.

All said.

05-04-2010, 10:04 AM	#1
96ukssob So Fucking Banananananas Industry Role: Join Date: Mar 2003 Location: If I was in your ass you'd know it Posts: 12,991	Price of Mainstream Biz in 2010? I'm considering selling off one entity of my business and kind of curious to what its value is. Looking at the last three years, it averages about $180k to $200k in gross revenue and yields approximately 35% in net revenue. Monthly operating costs are around $200 and about $1000 to $1500 in yearly maintenance to technology. The business is PPC/SEM campaign management through Google AdWords and Yahoo search marketing (MSN/Bing is on the way, but no access to their API to pull reporting yet). Technology: customer stats reporting, including top level executive summary, keyword, ad and conversion performance reporting dashboards. Also, call tracking services to show reports on phone calls that originated through PPC efforts to help measure ROI. As well, there is a white labeled solution for partners to private label the dashboard and stats platform so they can sell/market it as their own. For both customers and partners, you have the option to change the amount of the management fee you are charging them and they see that inflated costs in their stats. The reason I am looking to sell this is because I am working on a few other projects and don't have the time to grow this part of the business right now. Its pretty self managing and requires some maintenance to the accounts and little customer support. I will help train employees and staff on how to manage both campaigns and customers. __________________ Email: Clicky on Me

05-04-2010, 10:29 AM	#4
Sly Let's do some business! Industry Role: Join Date: Sep 2004 Location: Austin, TX Posts: 31,289	What exactly do you mean that it grosses $180,000, nets 35% ($65,000), and only has $4000 yearly expenses (12 x $200 + $1500?) Where is the rest of the money going? I'm assuming the rest of the money goes into traffic/advertising, you need to include that in the expense figure. __________________ Vacares - Web Hosting, Domains, O365, Security & More - Paxum and BTC Accepted Wanted: CCBill pay sites for sale

05-04-2010, 10:48 AM	#5
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	you will never find anyone to buy that, the "business" you are selling is an adwords account + a few landing pages? __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

05-04-2010, 01:57 PM	#8
Loch Confirmed User Industry Role: Join Date: Feb 2002 Location: Canada Posts: 7,674	You should not be selling right now, you will get double the money in 18 months. IF im right that is.....which is also a gamble LOL __________________ Contact us for Beta store access (4000 HD/SD productions) - Editing - Encoding/Post production ICQ - 277 862 930 E-mail casper /@/ cool-content.com

05-04-2010, 10:11 AM	#2
Bro Media - BANNED FOR LIFE MOBILE PORN: IMOBILEPORN Join Date: Jan 2004 Location: Tinseltown NL Posts: 16,502	Nice. Would love to see that website. I dont have any answers though, so here is a good luck bump.

05-04-2010, 01:50 PM	#7
Argos88 So Fucking Banned Industry Role: Join Date: Sep 2009 Posts: 1,732	the formula to sell is = (monthly profit x 10)