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Old 12-01-2010, 02:41 PM   #51
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micropayments with upsells to reduced-price memberships - it's been discussed and discounted here recently. But it does work.

Another example is get them in on a trial, then track them - if they watch >3 movies, auto-email them with a "one-time" offer, valid for 1 hr only - auto convert to full membership now for $X/mo, where X$ is 50% of the regular price (or 25% or anything).

The perceived "bargain" is a better retainer if your main site continues to advertise $20/mo and they are on say a $10 recurring...

It's all about marketing.

Setting single price points then forgetting all about it is bullshit. Track your members and find out how they interact on your site and market accordingly, one on one if needs be.
How does that include micro payments? The problem with micro payments is the cost of charging $0.99 to a customer. If you have a customer that buys for $0.99 every day for 30 days vs one that joins for $19.95 the 19.95 guy makes you way more money.

And I don't know about you guys but micro payments imo is $1.99 or less.
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Old 12-01-2010, 02:46 PM   #52
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I know Brazzers tested 9.95 a lot. They seem to be the type of company that makes very educated and calculated moves. They haven't gone back to the $9.95 price point and definitely haven't done it full time. Which indicates to me that they didn't see it as the right long term decision. I believe high quality exclusive content still can charge a higher price as long as you are truly meeting your customer's needs and requests.
Exactly, they tested and found it was not more profitable. The problem isn't the price point, the problem is actually busting out your wallet. The only thing Porn.com can hope to accomplish is tanking (or at least destabilizing) this industry even faster IF they cause all (or a significant amount of) sponsors to have to lower their prices in order to stay competitive.

I shouldn't need to tell anyone here what happens when everyone's margins shrink that much that fast... and everyone else's (who didn't lower prices) sales hit rock bottom.

Porn.com would do better NOT to drop their pricing like this... and especially not do Adult industry Press Releases. If the majority decides to hop on board, we're going to see the end of the adult industry as we know it brought on in a rather violent and abrupt manner.
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Old 12-01-2010, 02:52 PM   #53
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Where did the hentai content come from? Just curious.
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Old 12-01-2010, 02:56 PM   #54
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I have done a lot of testing over the years on price points and found the the discount rates work great but not for extended periods. A one week discount point marketed well can create some urgency to purchase and sales just, however in weeks three and over the benefits drop away and the ROI dropped below the level of the more traditional price points.
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Old 12-01-2010, 03:04 PM   #55
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I have done a lot of testing over the years on price points and found the the discount rates work great but not for extended periods. A one week discount point marketed well can create some urgency to purchase and sales just, however in weeks three and over the benefits drop away and the ROI dropped below the level of the more traditional price points.
Same here
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Old 12-01-2010, 03:05 PM   #56
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As for the flurry of requests, we will fast track the discount pricing for affiliates to promote.
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Old 12-01-2010, 03:07 PM   #57
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As for the flurry of requests, we will fast track the discount pricing for affiliates to promote.
Dave did you see my post about existing members. Did you change their recurring price to the new lower price?
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Old 12-01-2010, 03:14 PM   #58
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Netflixs has a much greater pool to grab from so cant compare really.
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Old 12-01-2010, 03:16 PM   #59
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Where did the hentai content come from? Just curious.
hentai content is on the move

we will be releasing a hentai/anime section very soon as well
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Old 12-01-2010, 03:19 PM   #60
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hentai content is on the move

we will be releasing a hentai/anime section very soon as well
Sweet Who did you get it from?
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Old 12-01-2010, 03:21 PM   #61
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So we have to offer up more porn for less? Wonderful.
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Old 12-01-2010, 03:36 PM   #62
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Where did the hentai content come from? Just curious.
Props to Pimproll Legit hentai... Nice work guys.
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Old 12-01-2010, 03:40 PM   #63
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Old 12-01-2010, 03:43 PM   #64
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I doubt losing those rebills will be a greater lose versus the rebills gained.
Rebills gained? I thought there are going to use 14.95 non-recurring.
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Old 12-01-2010, 03:51 PM   #65
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I love micro payments but the billing structure is a huge problem there.
know of a few other 'clients' that would love micro payments... maybe you guys can work with ccbill to sort it all out?
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Old 12-01-2010, 03:52 PM   #66
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Rebills gained? I thought there are going to use 14.95 non-recurring.
No. They have 9.95 recurring and 14.95 non recurring options
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Old 12-01-2010, 03:54 PM   #67
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Might make sense for more popular niches but microniches can still command higher rates... unless they get ripped by tubes
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Old 12-01-2010, 03:56 PM   #68
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know of a few other 'clients' that would love micro payments... maybe you guys can work with ccbill to sort it all out?
CCBill is a joke... man I must be making all kinds of friends today

But seriously... their product offering is absolute crap that looks like it's from 1992 and their reporting doesn't even work in most browsers. Their only attempted update was a complete failure.

The only reason they're still around is because they're just about the ONLY ones around...
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Old 12-01-2010, 03:56 PM   #69
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Pricing is an art. You have to understand your consumer and be very close to what their perceived value is. Look at what happened to Blockbuster; at one point they were making a killing with their $30/month membership that allowed you to rent 2 movies at a time in their brick and mortar store. Then came along Netflix and then Redbox. We all know the rest.

Piracy is also an issue with pricing for virtual goods. How easy is it to obtain pirate content. Netflix seems to have found his pricing point for streaming content at $7.99, the problem I see with it is that it lacks most latest releases and does not offer the extra features of a DVD like subtitles and bonus content. From what I heard, Netflix is working with large studios to remedy this, and I think their new price point will probably be a couple of dollars more.

Now, with porn; we all know how easy it is to get free porn, so I think that the days of charging $30/$40 for content are coming to an end, except maybe for some very specific hard to find niche. I think that a program who offers quality sites with quality content at the sub $10 mark will do very well. If someone has to spend less than $10 a month, then they will be more likely to pay for it rather than hunt for free porn.

Education is also key. True or somewhat true; a lot of people get their computer infected while looking for pirated content, lately I have seen a lot of people who are seriously considering stopping to look for free stuff. Now the hardcore content pirate will probably not care and will continue, but we are about to see a shift in online habits for the mainstream user when it comes to looking for free stuff. And those who can offer the content at a price that the mainstream guys think is acceptable will be the leader of the new wave...
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Old 12-01-2010, 03:58 PM   #70
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If you have a customer that buys for $0.99 every day for 30 days vs one that joins for $19.95 the 19.95 guy makes you way more money.
please explain the extra costs associated with micro payments.
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Old 12-01-2010, 04:03 PM   #71
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please explain the extra costs associated with micro payments.
Processing fees per transaction would need to be greatly discounted to make it work.
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Old 12-01-2010, 04:07 PM   #72
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Actually this pricing has been live for over 45 days on the type in version of the tour.

We also have a very successful non-affiliate site: www.watchporn.com that we have been testing even longer.

Review sites like www.thebestporn.com have been using our $9.95 monthly option for YEARS.

Keep dragging your feet guys. It is almost 2011.

PPS or Revshare?
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Old 12-01-2010, 04:10 PM   #73
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Lowering the pricing structure on a domain as Porn.com will be a win-win situation, for sure very attractive for the consumers.
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Old 12-01-2010, 04:27 PM   #74
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Those "9bucksomething" sites that are on spacash were never heard of again.
Porn.com is competing directly with the tube sites, because they show the same boring generic content. No wonder that they have to lower their price point.
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Old 12-01-2010, 04:34 PM   #75
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Those "9bucksomething" sites that are on spacash were never heard of again.
Porn.com is competing directly with the tube sites, because they show the same boring generic content. No wonder that they have to lower their price point.
As long as the consumer doesn't feel ripped off, this might be a good move. Most tube fare = blurry shit.
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Old 12-01-2010, 04:37 PM   #76
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Dave did you see my post about existing members. Did you change their recurring price to the new lower price?
That seems crazy
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Old 12-01-2010, 05:16 PM   #77
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please explain the extra costs associated with micro payments.
The cost of processing are not a percentage but rather fixed costs. So if your fixed costs per transaction are let's say $0.45 per transaction. On $20 transactions that's nothing. If every transaction is $0.99 then it's a big difference and a big problem.
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Old 12-01-2010, 05:17 PM   #78
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Those "9bucksomething" sites that are on spacash were never heard of again.
Porn.com is competing directly with the tube sites, because they show the same boring generic content. No wonder that they have to lower their price point.

To be fair every <$10 site i've ever seen has been absolute crap and not worth paying for. That's why they failed.
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Old 12-01-2010, 05:22 PM   #79
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Hulu Plus is also $7.99/mo
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Old 12-01-2010, 05:23 PM   #80
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As a director, I dont think there content is good. Nothing personal. So yea, I'd sell it at 8 bucks or less too. I dont have a problem selling mine at 30.
And thats the bottom line.
DS

P.S. It's a waste of an awesome domain name IMO
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Old 12-01-2010, 05:27 PM   #81
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To be fair every <$10 site i've ever seen has been absolute crap and not worth paying for. That's why they failed.
QFT that about sums it up!
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Old 12-01-2010, 05:27 PM   #82
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im not impressed :2cents

its not as if everyone is going to start joining porn.com cause its priced at $10 per month.
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Old 12-01-2010, 05:34 PM   #83
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im not impressed :2cents

its not as if everyone is going to start joining porn.com cause its priced at $10 per month.
To The T to the R to the U. You get the point. TRUTH
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Old 12-01-2010, 05:46 PM   #84
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For a site like Porn.com it may be a good move. They compete with other sites that have similar content which is the closest comparison you can make to Netflix if you want to go down that logical road.

For sites that a offer something more unique, a lower price point might not work out so well.

Piracy aside, a quality porn paysite should be a unique product so the standard price point calculus that includes competition doesn't really apply. But as I said earlier, sites that are similar might benefit from this.

When things are working properly, porn sites should compete with each other on content, not really on price. Bigger sites within the same niche may start competing on price but I only see that among the really big sites.
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Old 12-01-2010, 06:04 PM   #85
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Those "9bucksomething" sites that are on spacash were never heard of again.
Porn.com is competing directly with the tube sites, because they show the same boring generic content. No wonder that they have to lower their price point.
That's exactly what I think too. And it still won't work because all of the stuff they have IS on the tubes and torrents.

But having said that...I think that every site out there should lower their memberships to loss than $10 a month. All of you. I think that would be great!

And I'll keep ours at $29.99 recurring and make even bigger sales and more money because my shit will appear to be even more valuable.

By the way...I woke up on Monday listening to the news babbling on and on about how it was "Cyber Monday" or whatever b.s. they make up to coerce consumers.

So I put up a big join link on my non-affiliate tour offering a one year non-recurring $200 membership (which saves a person about $160 for the year) as a one day "Cyber Monday" special. I didn't do anything except put that link up and took it down the next day. It was easy money.

I'm thinking about doing another one in an email out to my database of ex-members around the first of the year. While you guys are thinking "Micro" I'm thinking "Macro"
I make a pretty big share of $79.99 for 90 days non-recurring sales too.

And those guys "rebill" because when their 90 days are up...almost 100% of them re-sign up. They just don't like to be rebilled automatically.

It's weird. I also have a "VOD" side to the site where I have all of our old scenes that were already ripped on torrents before I started protecting our stuff, and I offer those at $10 a download per scene!

And a lot of people will buy those scenes at $10 each and end up spending hundreds of dollars when they could just join and get them all for $29.99

The key isn't necessarily "micro-payments", but rather a variety of options.
My people get a $29.99 30 day recurring, a $10 5 day non-recurring, the Intellichat $2.95 1 day trial that recurs at $29.99 for 30 days, a 90 day $79.99 non-recurring, and the $10 per scene VOD. And they all make a nice percentage of sales.
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Old 12-01-2010, 07:47 PM   #86
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As a director, I dont think there content is good.
Same back We have porn you can jerk off to and you have what you have

The good news, the pricing is just stage one. We are ramp'ing up to 2 exclusive HD updates a day, plus the usual DVD releases.
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Old 12-01-2010, 08:03 PM   #87
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Some areas we are expanding,

http://www.porn.com/sites.html - going to 2 updates a day.

For the true haters you should keep an eye on this specific section in the coming months:

http://www.porn.com/sites/PTV/PORNCOM-TV.html?
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Old 12-01-2010, 08:22 PM   #88
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I agree with Robbie on this one. There are a variety of consumer types.

We have people who will pay $9.99 to own one 15min scene. People who pay $150 in an evening to cam. People who prefer to prepay and people who don't mind re-billing.
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Old 12-01-2010, 08:50 PM   #89
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I know of very few processors or banks that allow $200 charges. Chargebacks on those are going to be a bitch too. Hope it works out for him.
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Old 12-01-2010, 08:54 PM   #90
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did not read any of the thread but as far as Netflix, they need 70 million subscribers by 2014 to sustain their current price model. there are only 100 million households in the US. So..............
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Old 12-01-2010, 08:54 PM   #91
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I think we have higher prices than anyone here. We have monthly rates of 54.95, 64.95 and 80.00.

If you value your product as cheap.. then by all means blow it out for pennies.

If you set your mind and value your product as superior. Quality customers will join and rebill for life.
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Old 12-01-2010, 09:10 PM   #92
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I know of very few processors or banks that allow $200 charges. Chargebacks on those are going to be a bitch too. Hope it works out for him.
Huh?
First off...our site is different. It's fan based. Not a generic site with tons of girls on it. Guys that join Claudia-Marie.Com join and are very loyal. They don't chargeback very often.

And second, here's how a processor and bank does it (I've "x"d out the sensitive info):

Site: Claudia-Marie: New Tube Style Tour
Program: xxxxxxxxxxx
Campaign: xxxxxxxxxxx
Username: xxxxxxxxxxxx
Password: xxxxxxxxxxxxx
Referrer:
Join IP: xxxxxxxxxxxxxx
Full Name: xxxxxxxxxxxx
Address: xxxxxxxxxxxxx
E-Mail: xxxxxxxxxxx
Status: Active Member
Last Biller Visited: NETBILLING
Joined: 2010-11-29 21:18:52
Last Login: 0000-00-00 00:00:00
Will expire: 2011-11-29 21:18:52
Biller: NETBILLING
Subscription: xxxxxxxxxxxx
Payment: Credit Cards
Option: $200 1 Year Membership No Rebills
Spent: $200.00
Cost (Reseller): $0.00
Cost (Biller): $43.00
Profit: $157.00
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Old 12-01-2010, 09:28 PM   #93
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Dave, to expound on the customer loyalty and my non-fear of chargebacks...that member that I just showed you his sale for from "Cyber Monday" for $200, I looked up his history with us just now out of curiosity.

He first joined claudia-marie.com on March 22 of 2009. Stayed a member until Oct. of 2009

Rejoined in Feb. of 2010 and stayed a member until August.

And now just bought that one year $200 membership. That is what I'm talking about.
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Old 12-01-2010, 09:50 PM   #94
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seems to be interesting
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Old 12-01-2010, 09:52 PM   #95
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Quote:
Originally Posted by Robbie View Post
Dave, to expound on the customer loyalty and my non-fear of chargebacks...that member that I just showed you his sale for from "Cyber Monday" for $200, I looked up his history with us just now out of curiosity.

He first joined claudia-marie.com on March 22 of 2009. Stayed a member until Oct. of 2009

Rejoined in Feb. of 2010 and stayed a member until August.

And now just bought that one year $200 membership. That is what I'm talking about.
That's awesome Robbie. Looks like you have some loyalty.

Maybe you should try a lifetime special. I'm sure you'll have a few takers.
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Old 12-01-2010, 10:53 PM   #96
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Cost (Biller): $43.00 If that is what you paid in fees, ouch.

Your girl does make us some nice coin indirectly:
http://www.livecams.com/cam/ClaudiaMarie/
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Old 12-01-2010, 11:05 PM   #97
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Quote:
Originally Posted by PR_Dave View Post
Cost (Biller): $43.00 If that is what you paid in fees, ouch.

Your girl does make us some nice coin indirectly:
http://www.livecams.com/cam/ClaudiaMarie/
Yeah her camshows are pretty lucrative. Only problem is trying to get her to put in the hours. I try to make her do 4 hours a day, 5 days a week. But it's hard on her because these guys all want to see her masturbating. So she ends up having a dozen or so orgasms and feeling like she's gonna pass out from exhaustion over it. lol

I gave her hell and told her to buck up and get to work, and then she asked me how I feel after I cum...and I had to truthfully say that all I want to do is go to sleep after I cum.

So as dumb as it sounds...I have to sympathize with her on the hours she puts in doing cam shows. heh-heh
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Old 12-01-2010, 11:07 PM   #98
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That's awesome Robbie. Looks like you have some loyalty.

Maybe you should try a lifetime special. I'm sure you'll have a few takers.
I wonder if I could figure out a "lifetime membership" that rebills?
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Old 12-01-2010, 11:09 PM   #99
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I wonder if I could figure out a "lifetime membership" that rebills?
yes you can. Health clubs and country clubs do it. $xxx lifetime Join fee + xx monthly
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Old 12-01-2010, 11:12 PM   #100
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yes you can. Health clubs and country clubs do it. $xxx lifetime Join fee + xx monthly
Damn you're right. But I was thinking more along the lines of billing them over and over after they die.

And maybe a couple of x-sales on their heirs.
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