Once a week isn't enough. - Page 2 - GoFuckYourself.com

Paul Markham · 02-05-2011, 06:35 AM

Quote:

Originally Posted by signupdamnit

Okay but now we're talking about updating at least once a month. Look at it from the POV of both the surfer and the affiliate promoting them on a revshare basis. What incentive does the surfer have to not cancel their membership if there is likely not going to be any new content next month? It makes a big difference.

It's also a good idea to update the tour so that returning customers who canceled will be more likely to join since they will know they haven't seen it all before.

Back to talking business with the sensible.

For a site updating once a day on solo the cost is $6,000 a month, lesbian $15000, BG $30,000 a month. After processing, affiliates and content production what's the return on that investment?

And it's only 15 scenes, I based it on 1 set or video each day. If the site owner makes $10 on the the extra month he needs 600 retained members to pay for the updates on a solo girl site alone to pay for the updates only.

Is it really worth it for the member to spend $30 for the extra month or come back in 3 months and get 45 new scenes for $30? The figures are adjustable to fir the site.

If the content is exceptional and not duplicated on numerous sites elsewhere on the Internet yes. www.astral-blue.com does very good retention. But even that site has people canceling as soon as they join and then coming back in a few months.

Yes regular updates are good, if they make a profit.

TheDoc · 02-05-2011, 07:25 AM

Quote:

Originally Posted by signupdamnit

Well they aren't stupid. If you never update and they can tell this by the fact that they never see any new updates why wouldn't they cancel? Do you buy the same Movie on DVD over and over again? Would you subscribe to HBO for one year if all they did was show the same 5 movies over and over with no updates? Of course you wouldn't.

If you're not updating once a month you're significantly hurting your rebill rate. I know this doesn't mean as much to many sponsors who now focus mainly cross sales and carding schemes but back in the day retention was one of the primary concerns that a paysite operator had.

It's not about being stupid - everyone, including you - only expect what is sold to you. YOU are in the Industry and EXPECT everyone to match a standard YOU set. But that isn't what our buyers expect...

How many people do you know with 100's or even 1000's of dvd's or games? Why do people buy them to watch/play them over and over again?

People will spend $50 on a single porn dvd... it might be a good dvd, but it's still $50 for just one movie. Big price, one thing, it makes no difference - it's what is sold to them!

Selling archived sites or archived content to best scenes, isn't really anything new. Normally these sites don't update, they still charge monthly but less than the main site - and even members - that can access the same content in the main site that updates, will purchase the archive for the simple fact of making it easy for them to find their favorite stuff quickly - and they do retain, just like the main site.

This works with everything sold in the world.. If you're not sold/given free oil changes with your new car, you don't simply expect them because the last new car had them - for sure if you don't ask. Normally we end up placing that value some where else, in something else that was sold to us.

Paul Markham · 02-05-2011, 08:38 AM

The problem with updating comes down to one thing. ROI.

If it's not worth it it won't happen, if it is it will happen.

Often many site think it's about the numbers of updates. Sites have 1,000s of videos and still add 3 more every day that are duplicates of the same content they and 100s of other sites have.

The customer is far brighter than that. He knows for his $30 he can hang around on site A to get 30 more updates for his $30. Or go to another site and get 300+ for his $30.

What would you choose?

And don't tell me if it's exclusive, it's the same cloned scene that's on most sites. The better choice is 300+ scenes shot by another guy rather than the 30 scenes shot by the same guy. FEW shooters or models have that much talent to keep someone glued to the site.

Paul Markham · 02-05-2011, 09:18 AM

If you want real retention you have to look at why products that do retain, do so well.

People buy Ford cars over and over again because they are good value, they buy Rolls Royces because they are superior products. In the porn world no one can match the retention of buyers like Playboy, Hustler, Barely Legal, Evil Angel, Private in the old days, Vivid, Anabolic etc. These made a great product that customers bought month after month. The magazines had 1/3 to 1/4 of their sales on yearly subscriptions.

One common factor in them all was they paid the best money to keep buyers buying.

The adult Internet decided content was to be bought as cheap as possible and as much money as possible was to be spent on finding new customers to replace the ones leaving. Worked bloody well for a few years. Welcome to 2011.

The customers won't stay if you want to give them a cheap product. That rules applies if you're selling porn, Jumbo Jets or Baked Beans. New customers don't replace old ones because the new customers, as far as porn is concerned, are on Tubes. They know from the crap on those that few sites have little better to offer.

Maybe adding live scenes might break the cycle. Adding more of the same poor to medium of what the site already has won't. We have been on that cycle for years.

02-05-2011, 08:38 AM	#53
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	The problem with updating comes down to one thing. ROI. If it's not worth it it won't happen, if it is it will happen. Often many site think it's about the numbers of updates. Sites have 1,000s of videos and still add 3 more every day that are duplicates of the same content they and 100s of other sites have. The customer is far brighter than that. He knows for his $30 he can hang around on site A to get 30 more updates for his $30. Or go to another site and get 300+ for his $30. What would you choose? And don't tell me if it's exclusive, it's the same cloned scene that's on most sites. The better choice is 300+ scenes shot by another guy rather than the 30 scenes shot by the same guy. FEW shooters or models have that much talent to keep someone glued to the site. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

02-05-2011, 09:18 AM	#54
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	If you want real retention you have to look at why products that do retain, do so well. People buy Ford cars over and over again because they are good value, they buy Rolls Royces because they are superior products. In the porn world no one can match the retention of buyers like Playboy, Hustler, Barely Legal, Evil Angel, Private in the old days, Vivid, Anabolic etc. These made a great product that customers bought month after month. The magazines had 1/3 to 1/4 of their sales on yearly subscriptions. One common factor in them all was they paid the best money to keep buyers buying. The adult Internet decided content was to be bought as cheap as possible and as much money as possible was to be spent on finding new customers to replace the ones leaving. Worked bloody well for a few years. Welcome to 2011. The customers won't stay if you want to give them a cheap product. That rules applies if you're selling porn, Jumbo Jets or Baked Beans. New customers don't replace old ones because the new customers, as far as porn is concerned, are on Tubes. They know from the crap on those that few sites have little better to offer. Maybe adding live scenes might break the cycle. Adding more of the same poor to medium of what the site already has won't. We have been on that cycle for years. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70