Marketing 101. - GoFuckYourself.com

Paul Markham · 05-22-2011, 02:25 AM

Had a lot of abuse that I know nothing about marketing online of offline. Well here's what I do know.

1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying.

2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years.

3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers.

4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier.

5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off.

6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free.

7. Buying a product takes more effort, thought and cost than getting it for free.

8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough.

9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing.

Now I know over the years many of you have made a nice living. But these days are coming to an end. You've learn the difference between a good converting sponsor and a bad one. The difference between a good niche and a bad one and many other things. So has the consumer. Credit him with the same amount of sense as you have.

Remember this. Once conned, shame on you. Twice conned, shame on me.

V_RocKs · 05-22-2011, 02:37 AM

What I have realized in 10 years of watching...

1) A sucker is born every minute. Surfers could get it for free long before tubes ever existed. They are really stupid. So they bought because the FBI might show up if they use a cracked password. They buy because people got sued by MIAA, RIAA and Steve Lightspeed.

These gays.. days.; tubes made it super duper easy... and yet... a large portion still BUY! Even tube users buy tube memberships for downloads and HD quality... Crazy fucking peeps!

2) Surfers aren't smart.. and new stupid surfers come online at an alarming rate...

3) Beat them... or let them beat themselves... rape them.. or let them rape themselves... and make them write back checks... Or write them for them.....

V_RocKs · 05-22-2011, 02:40 AM

On that last one
https://gfy.com/showthread.php?t=1023044

Paul Markham · 05-22-2011, 02:45 AM

Here's another one.

10. Delivering a product that's no different from what 100 or 1,000 others deliver is self defeating. Even in the case of biscuits, companies spend millions to come up with new flavors on a staple product. Delivering the same product in the same package works for biscuits. In porn it gets boring to watch the same scene over and over again. Even if the sofa and girl changes, the scene can be the same.

Paul Markham · 05-22-2011, 02:47 AM

Quote:

Originally Posted by V_RocKs

What I have realized in 10 years of watching...

1) A sucker is born every minute. Surfers could get it for free long before tubes ever existed. They are really stupid. So they bought because the FBI might show up if they use a cracked password. They buy because people got sued by MIAA, RIAA and Steve Lightspeed.

These gays.. days.; tubes made it super duper easy... and yet... a large portion still BUY! Even tube users buy tube memberships for downloads and HD quality... Crazy fucking peeps!

2) Surfers aren't smart.. and new stupid surfers come online at an alarming rate...

3) Beat them... or let them beat themselves... rape them.. or let them rape themselves... and make them write back checks... Or write them for them.....

Well if that were true the industry wouldn't be declining.

Reality shows you to be wrong.

a large portion still BUY! 1 in 1-1,000 isn't even a small portion. It's a minute portion.

If you're reduced to relying on suckers to earn a living, you're not very good at anything other than being a con man. Do you hold this to be true when you recommend affiliates to follow the links in your signature?

xholly · 05-22-2011, 03:29 AM

my god you write a lot of text every day.

PornHero · 05-22-2011, 04:45 AM

why do you write so much about the downfall of online porn?

It gets tiresome especially since my sales & income have been solid.

If you work smart you will make great money in online porn because sex sells. period.

You remind me of the dude that said the rapture was coming on May 21, 2011.

DamageX · 05-22-2011, 04:57 AM

You need to learn Supply & Demand 101 Paul, as well as Free Market Economics 101.

I'll make it easy for you: if you don't do it, somebody else will. So you can bitch all you want or you can do something profitable. Your choice.

ottopottomouse · 05-22-2011, 04:59 AM

Quote:

Originally Posted by PornHero

You remind me of the dude that said the rapture was coming on May 21, 2011.

Yeah but Camping is fucking loaded off of it.

TheDoc · 05-22-2011, 05:34 AM

Quote:

Originally Posted by Paul Markham

1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying.

Most people repeat buy things they like.... movies, games, music, magazines, porn, and the list goes on and on.

Quote:

Originally Posted by Paul Markham

2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years.

Or we could say the difference is one rebills and one collects the money up front.

Quote:

Originally Posted by Paul Markham

3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers.

So business?

Quote:

Originally Posted by Paul Markham

4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier.

Oh, okay.... business then.

Quote:

Originally Posted by Paul Markham

5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off.

Do they like write it down and keep track of all the various porn they watch so they know to come back after the part that got hem off? hehehe...

Quote:

Originally Posted by Paul Markham

6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free.

Or we could say, free creates more attraction, thus more people overall, thus more people to sell overall, thus more sales overall.

Quote:

Originally Posted by Paul Markham

7. Buying a product takes more effort, thought and cost than getting it for free.

Brilliant.

Quote:

Originally Posted by Paul Markham

8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough

Surfers do not agree with you.

Quote:

Originally Posted by Paul Markham

9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing.

That's called freemium marketing and it makes billions and billions and billions in net profit yearly.

TheDoc · 05-22-2011, 05:45 AM

What I've learned from porn (online in general) is rather simple..... build/improve/add more and never stop. Makes no diff how those parts are twisted together, build new sites, improve content, adding aff's, whatever it is go at it hardcore and never stop. The top players today didn't reach that with one thing or doing things one way... they did it with many things, many ways, and continue to do that today.

Paul Markham · 05-22-2011, 06:27 AM

Quote:

Originally Posted by DamageX

You need to learn Supply & Demand 101 Paul, as well as Free Market Economics 101.

I'll make it easy for you: if you don't do it, somebody else will. So you can bitch all you want or you can do something profitable. Your choice.

This is true. So the defense is.

He did it, so I had to copy him.

DamageX · 05-22-2011, 06:56 AM

Quote:

Originally Posted by Paul Markham

This is true. So the defense is.

He did it, so I had to copy him.

There's no defense, just simple fact of free competition. If someone does something you don't agree with, but makes lots of money, then you can either point them out as bad guys and eat the crumbs, or do the same thing and make money. If you, on the other hand, come up with a better mousetrap and one-up them, then more power to you. Either way, trying to argue that backwards evolution is the only way to go is a lost cause. Shit only comes out of the horse, never goes back in.

Paul Markham · 05-22-2011, 07:03 AM

Quote:

Originally Posted by DamageX

There's no defense, just simple fact of free competition. If someone does something you don't agree with, but makes lots of money, then you can either point them out as bad guys and eat the crumbs, or do the same thing and make money. If you, on the other hand, come up with a better mousetrap and one-up them, then more power to you. Either way, trying to argue that backwards evolution is the only way to go is a lost cause. Shit only comes out of the horse, never goes back in.

I know, just having fun serving up a big dish of;

Someone could of made a difference 10-12 years ago. In fact a few did and made real money. Today you're right, it's too late for pre-recorded porn.

Unless it's in such a micro niche that it will get very little traffic, the surfers has too many free options.

I'm just having fun, looking at all the people working from home trying to keep it going. While the ship is sinking. Slowly, but that doesn't mean it's not sinking.

Eventually even the biggest will go down, free porn will kill them off.

Barefootsies · 05-22-2011, 07:17 AM

Quote:

Originally Posted by TheDoc

What I've learned from porn (online in general) is rather simple..... build/improve/add more and never stop. Makes no diff how those parts are twisted together, build new sites, improve content, adding aff's, whatever it is go at it hardcore and never stop. The top players today didn't reach that with one thing or doing things one way... they did it with many things, many ways, and continue to do that today.

dyna mo · 05-22-2011, 07:18 AM

that's not marketing 101 at all.

that's marketing mumbo jumbo.

Barry-xlovecam · 05-22-2011, 07:49 AM

Quote:

Freemium is more difficult to market. Many of the sales that companies make online are through paid ads and affiliate marketing. It can be very expensive to offer a number of paid ads only to receive customers who won?t pay for your products or services. Affiliate programs typically don?t work as well either, because affiliates are not going to be paid for most of the traffic they refer.

6 Ways Freemium Can Kill Your Startup

The upsell from "freemium" is dismal ... From our point of view affiliate referral from websites giving away content for free are referrals in the class of "seekers of free content" ? that is the referred's main intent ...

You can argue that some of the freebie seekers can be converted and I won't contest that statement but I do know for fact from the associations of keyword queries to conversion statistics that free or gratis does not convert as well as "mission specific" keyword queries. In fact, "mission specific" keyword queries are 4 to 8 times more likely to result in paid conversions.

Premium incentive marketing is a mid 20th century concept still used and hardly a new concept. Maybe, its reincarnation with with a twist as Freemium has added a new dimension with the concept of sales of a closely related product justifying its expense.

However, from the viewpoint of our costs of advertising, bandwidth and overhead costs I won't be buying this sort of traffic as it is not economically justified.

Slapping cow shit against the barn wall and hoping some will stick is a very old technique in sales and marketing. Problem is, if you are lucky enough to get some shit to stick on the barn wall ? how long before it slides down off the barn wall?

dyna mo · 05-22-2011, 07:54 AM

i remember pre-internet having to wait a month for the next issue of hustler/penthouse/whatever. when it came out, i paid what, $8, took it home and enjoy the 3 pictorials comprised of ~10-12 photos. when porn hit the internet, tons galleries were created that had 9-15 photos. and there were lots of these. overnight, there was more free porn available than i was paying for previously.

jimmycooper · 05-22-2011, 09:20 AM

Quote:

Originally Posted by Paul Markham

8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough.

Agreed.

For example, I just just saw a "Marketing 101" thread started by "Paul Markham". I hoped it would contain something of interest, but it turned out to be a dirty rotten biscuit.

bronco67 · 05-22-2011, 09:25 AM

Quote:

Originally Posted by Paul Markham

Had a lot of abuse that I know nothing about marketing online of offline. Well here's what I do know.

1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying.

2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years.

3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers.

4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier.

5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off.

6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free.

7. Buying a product takes more effort, thought and cost than getting it for free.

8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough.

9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing.

Now I know over the years many of you have made a nice living. But these days are coming to an end. You've learn the difference between a good converting sponsor and a bad one. The difference between a good niche and a bad one and many other things. So has the consumer. Credit him with the same amount of sense as you have.

Remember this. Once conned, shame on you. Twice conned, shame on me.

Something about this post is making me hungry for some biscuits.

scuba steve · 05-22-2011, 09:50 AM

Quote:

Originally Posted by PornHero

why do you write so much about the downfall of online porn?

It gets tiresome especially since my sales & income have been solid.

If you work smart you will make great money in online porn because sex sells. period.

You remind me of the dude that said the rapture was coming on May 21, 2011.

He doesn't understand what entails running an online site especially a paysite.

Paul Markham · 05-22-2011, 02:47 PM

Quote:

Originally Posted by dyna mo

i remember pre-internet having to wait a month for the next issue of hustler/penthouse/whatever. when it came out, i paid what, $8, took it home and enjoy the 3 pictorials comprised of ~10-12 photos. when porn hit the internet, tons galleries were created that had 9-15 photos. and there were lots of these. overnight, there was more free porn available than i was paying for previously.

Yes, agreed. The free porn online devastated magazines.

Yes people had to wait for the next issue of their favorite magazine, they often had a few. But still they had to wait and pay for it.

Online porn changed all that. Everyday loads of sites had loads of updated new free porn. Not only did people not have to wait, get a small selection, they didn't have to buy either.

And as the online porn industry grew, we gave away even more free porn.

And the only answer online porn had. Was throw out more free porn to get more traffic so 1 person bought.

05-22-2011, 02:25 AM	#1
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Marketing 101. Had a lot of abuse that I know nothing about marketing online of offline. Well here's what I do know. 1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying. 2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years. 3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers. 4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier. 5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off. 6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free. 7. Buying a product takes more effort, thought and cost than getting it for free. 8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough. 9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing. Now I know over the years many of you have made a nice living. But these days are coming to an end. You've learn the difference between a good converting sponsor and a bad one. The difference between a good niche and a bad one and many other things. So has the consumer. Credit him with the same amount of sense as you have. Remember this. Once conned, shame on you. Twice conned, shame on me. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

05-22-2011, 02:45 AM	#4
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Here's another one. 10. Delivering a product that's no different from what 100 or 1,000 others deliver is self defeating. Even in the case of biscuits, companies spend millions to come up with new flavors on a staple product. Delivering the same product in the same package works for biscuits. In porn it gets boring to watch the same scene over and over again. Even if the sofa and girl changes, the scene can be the same. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

05-22-2011, 04:57 AM	#8
DamageX Marketing & Strategy Industry Role: Join Date: Jun 2001 Location: Former nomad Posts: 14,293	You need to learn Supply & Demand 101 Paul, as well as Free Market Economics 101. I'll make it easy for you: if you don't do it, somebody else will. So you can bitch all you want or you can do something profitable. Your choice. __________________ Whitehat is for chumps If you don't do it, somebody else will - true story!

05-22-2011, 05:45 AM	#11
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	What I've learned from porn (online in general) is rather simple..... build/improve/add more and never stop. Makes no diff how those parts are twisted together, build new sites, improve content, adding aff's, whatever it is go at it hardcore and never stop. The top players today didn't reach that with one thing or doing things one way... they did it with many things, many ways, and continue to do that today. __________________ ~TheDoc - ICQ7765825 It's all disambiguation Last edited by TheDoc; 05-22-2011 at 05:47 AM..

05-22-2011, 02:37 AM	#2
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,391	What I have realized in 10 years of watching... 1) A sucker is born every minute. Surfers could get it for free long before tubes ever existed. They are really stupid. So they bought because the FBI might show up if they use a cracked password. They buy because people got sued by MIAA, RIAA and Steve Lightspeed. These gays.. days.; tubes made it super duper easy... and yet... a large portion still BUY! Even tube users buy tube memberships for downloads and HD quality... Crazy fucking peeps! 2) Surfers aren't smart.. and new stupid surfers come online at an alarming rate... 3) Beat them... or let them beat themselves... rape them.. or let them rape themselves... and make them write back checks... Or write them for them.....

05-22-2011, 02:40 AM	#3
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,391	On that last one https://gfy.com/showthread.php?t=1023044

05-22-2011, 03:29 AM	#6
xholly Confirmed User Join Date: Jan 2009 Posts: 817	my god you write a lot of text every day.

05-22-2011, 04:45 AM	#7
PornHero Confirmed User Industry Role: Join Date: Feb 2001 Location: Toronto, Ontario, Canada Posts: 1,381	why do you write so much about the downfall of online porn? It gets tiresome especially since my sales & income have been solid. If you work smart you will make great money in online porn because sex sells. period. You remind me of the dude that said the rapture was coming on May 21, 2011.

05-22-2011, 07:18 AM	#16
dyna mo The People's Post Industry Role: Join Date: Dec 2008 Location: invisible 7-11 Posts: 63,914	that's not marketing 101 at all. that's marketing mumbo jumbo.

05-22-2011, 07:54 AM	#18
dyna mo The People's Post Industry Role: Join Date: Dec 2008 Location: invisible 7-11 Posts: 63,914	i remember pre-internet having to wait a month for the next issue of hustler/penthouse/whatever. when it came out, i paid what, $8, took it home and enjoy the 3 pictorials comprised of ~10-12 photos. when porn hit the internet, tons galleries were created that had 9-15 photos. and there were lots of these. overnight, there was more free porn available than i was paying for previously.