Pricing Experiments And Analysis - GoFuckYourself.com

Relentless · 03-27-2013, 06:03 AM

Nothing beats AB testing your own site... and this is an older source, but there was some interesting points made that others might find helpful as well.

http://conversionxl.com/pricing-expe...an-learn-from/

DamianJ · 03-27-2013, 06:22 AM

MVT beats A/B.

/pedantic

Markul · 03-27-2013, 06:48 AM

Good read, thanks.

Shap · 03-27-2013, 08:49 AM

Quote:

Originally Posted by Relentless

Nothing beats AB testing your own site... and this is an older source, but there was some interesting points made that others might find helpful as well.

http://conversionxl.com/pricing-expe...an-learn-from/

Wow love this thanks for posting

Shap · 03-27-2013, 10:23 AM

sad such a great article is getting very little views.

Relentless · 03-27-2013, 10:27 AM

Quote:

Originally Posted by Shap

Wow love this thanks for posting

I can tell you from experience that I saw a small but steady bump in ratios when I removed cents completely from join forms (showing $29 instead of $29.00) and I also saw a rise in sales when I started charging $9 for a trial. Consumers have become VERY wary of 'dollar trials' so charging more seems to have actually encouraged greater confidence at the point of sale. I haven't tried 'showing what the price was before the discount' but that will likely be my next test.

The psychology of pricing and improving consumer trust at the point of sale are easy ways to enhance your ratios. Anyone interested in more info can contact me via the info in my sig or via www.EngineFood.com .

jack-exploitedbabysitters · 03-27-2013, 10:29 AM

I don't know man if a 9 dollar trial is going to beat out a dollar trial overall on all types of traffic at the end of the day, interesting test though

Relentless · 03-27-2013, 10:34 AM

Quote:

Originally Posted by jack-exploitedbabysitters

I don't know man if a 9 dollar trial is going to beat out a dollar trial overall on all types of traffic at the end of the day, interesting test though

My guess is it wont on all sites... but it is worth testing. However Id be surprised if removing cents doesn't work for most sites. It just feels simpler and more like 'points' than 'actual money' to say $29 instead of $29.00 - which is a great thing at the point of sale.

Sam - Mr. Skin · 03-27-2013, 10:38 AM

Quote:

Originally Posted by DamianJ

MVT beats A/B.

/pedantic

Given enough "conversions" it's obviously faster and better, but not everyone has the traffic to do proper multivariate testing. Actually, most people on here probably don't.

Mickey_ · 03-27-2013, 10:47 AM

Quote:

Originally Posted by sam - mr. Skin

given enough "conversions" it's obviously faster and better, but not everyone has the traffic to do proper multivariate testing. Actually, most people on here probably don't.

qft

.

dyna mo · 03-27-2013, 10:47 AM

thanks for the link, good info.

PR_Glen · 03-27-2013, 11:12 AM

Some gold in there for sure..

Shap · 03-29-2013, 07:15 PM

Thanks again for this link. I've sent it to so many people and every single one of them loved it. Pure gold!

Relentless · 03-29-2013, 07:18 PM

Quote:

Originally Posted by Shap

Thanks again for this link. I've sent it to so many people and every single one of them loved it. Pure gold!

Glad you found it as helpful as I did.

Zeiss · 03-29-2013, 07:40 PM

Bookmarked. Too drunk to read now... Thanks!

03-27-2013, 06:03 AM	#1
Relentless www.EngineFood.com Industry Role: Join Date: Aug 2006 Posts: 5,698	Pricing Experiments And Analysis Nothing beats AB testing your own site... and this is an older source, but there was some interesting points made that others might find helpful as well. http://conversionxl.com/pricing-expe...an-learn-from/ __________________ Website Secure \| Engine Food ICQ# 266-942-896

03-27-2013, 11:12 AM	#12
PR_Glen Confirmed User Industry Role: Join Date: Oct 2006 Location: Canada Posts: 9,058	Some gold in there for sure.. __________________ webmaster at pimproll dot com

03-29-2013, 07:40 PM	#15
Zeiss Confirmed User Industry Role: Join Date: May 2012 Location: With your mom Posts: 5,189	Bookmarked. Too drunk to read now... Thanks! __________________ Adult Webmasters Guides

03-27-2013, 06:22 AM	#2
DamianJ Too lazy to set a custom title Industry Role: Join Date: Jul 2006 Location: A magical land Posts: 15,808	MVT beats A/B. /pedantic

03-27-2013, 06:48 AM	#3
Markul Likes Pie Industry Role: Join Date: Dec 2007 Location: The land that liberated porn Posts: 12,402	Good read, thanks.

03-27-2013, 10:23 AM	#5
Shap Confirmed User Industry Role: Join Date: May 2001 Posts: 8,313	sad such a great article is getting very little views.

03-27-2013, 10:29 AM	#7
jack-exploitedbabysitters Confirmed User Industry Role: Join Date: Mar 2012 Posts: 176	I don't know man if a 9 dollar trial is going to beat out a dollar trial overall on all types of traffic at the end of the day, interesting test though

03-27-2013, 10:47 AM	#11
dyna mo The People's Post Industry Role: Join Date: Dec 2008 Location: invisible 7-11 Posts: 63,905	thanks for the link, good info.

03-29-2013, 07:15 PM	#13
Shap Confirmed User Industry Role: Join Date: May 2001 Posts: 8,313	Thanks again for this link. I've sent it to so many people and every single one of them loved it. Pure gold!