whats is better if you are buying traffic

[CustomBusinessSoftware]

CPC


CPM


anybody can suggest what converts more?

[Klen]

There is no better, as it depend on multiple criteria-
CPC if you dont want a hassle with optimizing banners and less source blacklisting, CPM if you want maximum of traffic but it require much more optimization.

[CustomBusinessSoftware]

Originally Posted by KlenTelaris

There is no better, as it depend on multiple criteria-
CPC if you dont want a hassle with optimizing banners and less source blacklisting, CPM if you want maximum of traffic but it require much more optimization.

thank you

[poncabare]

Most dont want to use the cpc model due to the inevitable argument over click delivery. Much easier sending sheer impressions and being done with it

[st0ned]

Most traffic is sold on a CPM basis these days. We do typically pay CPC on email traffic though.

Indeed there is no "better" route. Ultimately it depends on the traffic quality along with your offers and creatives, regardless of which route you take while paying for said traffic.

[wankawonk]

CPC is good for testing with low risk.

If you run untested, low-CTR creatives on CPM, the ad network will just keep showing your banner and charging you for it, even if no one is clicking it.

If you run untested, low-CTR creatives on CPC, you'll only be charged for the handful of clicks you get. (And you'll only get a handful; the ad network will stop showing your ad once it sees a low CTR.)

[kjs]

do a test spending the same amount on both. Make it significant enough that you have good data to base your decision on.

[adultchatpay]

You can only tell which is better if you have enough data to analyze and compare.

[dillfly2000]

Cold traffic vs targeted traffic

[SpicyM]

With CPM , your banner is displayed to free loaders and you still pay for it.

[thommy]

Originally Posted by KlenTelaris

There is no better, as it depend on multiple criteria-
CPC if you dont want a hassle with optimizing banners and less source blacklisting, CPM if you want maximum of traffic but it require much more optimization.

CPC is not a hassle with optimization???
who teached you that?

CPC needs even more optimization because a CPC buyer is doing real advertising and a CPM buyer tries to get as much as possible clicks out of 1000 impressions to have a bigger chance to find a buyer in this mass.

try such a banner on CPC and you will only lose money.

CPM was easier as long as you can buy CPM for peanuts and get a lot of clicks. so in fact nothing else as to redirect a lot of users and one will buy.

but since the new chrome rules things have changed a lot.
sites what are using this blinkblink and fake stuff will get blocked sooner or later and an impression what can not be seen can not be clicked.

what happens if the CTR goes down from 3% to 0,5% is just a simple math it will either kill the CPM (and with it the publisher) or it kills the advertiser.
successful advertising does not start with CPC or CPM - it starts with HOW GOOD everyone in this game understands that this biz lives from the result at the end. and this result should make a winner out of everybody who is involved.

[Klen]

Originally Posted by thommy

CPC is not a hassle with optimization???
who teached you that?

CPC needs even more optimization because a CPC buyer is doing real advertising and a CPM buyer tries to get as much as possible clicks out of 1000 impressions to have a bigger chance to find a buyer in this mass.

try such a banner on CPC and you will only lose money.

CPM was easier as long as you can buy CPM for peanuts and get a lot of clicks. so in fact nothing else as to redirect a lot of users and one will buy.

but since the new chrome rules things have changed a lot.
sites what are using this blinkblink and fake stuff will get blocked sooner or later and an impression what can not be seen can not be clicked.

what happens if the CTR goes down from 3% to 0,5% is just a simple math it will either kill the CPM (and with it the publisher) or it kills the advertiser.
successful advertising does not start with CPC or CPM - it starts with HOW GOOD everyone in this game understands that this biz lives from the result at the end. and this result should make a winner out of everybody who is involved.

Yes, because with CPC you dont need to bother with banner CTR.

[NewNick]

Originally Posted by poncabare

Most dont want to use the cpc model due to the inevitable argument over click delivery. Much easier sending sheer impressions and being done with it

Most ?

Most traffic sellers want to sell you an impression - wtf is an impression anyway ?

Hey we showed your ad to a 1000 people ! No one clicked, your ad was shit.

Fucking bullshit.

CPM is the biggest scam ever. Completely impossible to verify anything the traffic seller tells you.

CPC you at least have some level of verification.

[thommy]

Originally Posted by KlenTelaris

Yes, because with CPC you dont need to bother with banner CTR.

again false.
i personally don´t know any CPC network where CTR is not an issue.

btw: this problem is resolved since google started adwords and invented the yield algorithm and this is already 17 years ago.

even mixed networks (or google´s adsense) that offers you CPC or CPM are calculating based on yield.

CPC is just forcing an advertiser to know about advertising. there is nothing wrong with that because as more professional an advertiser is as better is the final result. as better the final result is as more he is able to pay. as more an advertiser can pay as better is the income from the publisher.

if you look at the CPM prices of the last 15 years you see a constant decrease what is a result of unprofessional advertising based on performance. performance means nothing else than MASS.

I know a lot of advertisers who could live even with 1:500 SOI conversions in CPM because the single click out of it was still so cheap that it is even for an amateur hard to lose.
imagine such a conversion rate when you have to pay 7 tor 10 cent for a single click.

so the answer of the entry question "what converts better?" is CPC MUST convert better because the single click costs a lot more.
but it means that you have to be a professional advertiser to make it profitable.
and this is nothing bad because with professional sellers there will be more money in the pot that can be shared between all who are part of it.

[thommy]

Originally Posted by NewNick

Most ?

Most traffic sellers want to sell you an impression - wtf is an impression anyway ?

Hey we showed your ad to a 1000 people ! No one clicked, your ad was shit.

Fucking bullshit.

CPM is the biggest scam ever. Completely impossible to verify anything the traffic seller tells you.

CPC you at least have some level of verification.

the reason why there is something like CPM has a history.

in the start of the internet i have not seen any CPMs around in porn. everything was sold on CPC and the conversion rates have been HUGE (because we had only rich clients who could afford to have internet).

when internet became cheaper we faced another group of buyers. as more new internet users we got as poorer they have been.
many advertisers tried to prevent an unnecessary click by writing a price on the banners what decreased the CTR again.

i remember that we sold a click in 1998 between 0,15 and 0,25 US. and til 2003 the prices dropped to 0,02 US and lower.

that was the time when CPM was born because publishers did not want to serve impressions on bad clicked banners and only get paid for the click.
CPM could swap over from mainstream because in mainstream mostly agencies have been responsable for the campaigns - and this kind of campaigns had a very other
background. there were even banners sold what you could not click at all because they were just part of an image campaign.
these traditional agencies had no experience and no idea how to work with CPC because they were used to work with CPM.

for publishers CPM was a way to balance decreasing prices because everytime the price dropped they just added one adspot more on the page what leads us to all those nonsense bannerfarms .
one adspot more made more competition for the other ads and prices dropped again.

today you have 2 types of publishers around:

type 1: does not care how many ads are on this site and that many users will leave his page because of many HIGHCLICKED fakeads.

type 2: sees the value in this "leaving by click user" and IF he leaves it should not be for
cheap. this publishers want to hold their users and are not interested in high CTR but a high price for the leaving user. they also know that a returning customer will bring a lot more money over the time and if he can see the difference between content and ad he will only click when he is interested in a product. advertising on a site with many returning customers brings also another advantage for the advertisers what is called "TRUST IN RECOMMENDATION"

so CPM and CPC have 2 totally different philosophies and need 2 different kind of skills to make profit.

[CaptainHowdy]

thommy is killing it on this thread ...

[thommy]

Originally Posted by CaptainHowdy

thommy is killing it on this thread ...

killing what ?
what exactly? superficial and unfunded answers?

i am sorry - this is where i am "at home" and make my money with.
if i would really start to write on that topic GFY needs more server space :-)

[wankawonk]

Originally Posted by KlenTelaris

Yes, because with CPC you dont need to bother with banner CTR.

Kind of a naive way to look at it. Yeah, your banner CTR won't affect your CPC, but it'll affect how much traffic you can get.

[nikki99]

once I bought trafficm I spent $100 , I made ------------------------------------> $0