Hefners sons will slaughter whats left of playboy - GoFuckYourself.com

EscortBiz · 12-22-2008, 12:40 PM

I did tell you people to buy the stock at 1.45 id tell you to unload it all now no clue if he will be given the green light or people will be forced to listen to this bullshit but in this market this is not worth the risk

http://www.reuters.com/article/marke...0081218?rpc=44

LOS ANGELES, Dec 17 (Reuters) - Look for Playboy magazine to adopt an edgier editorial tone and classier nude pictorials if Hugh Hefner's teenage sons take the helm of the 55-year-old magazine some day.

Marston Hefner, an 18-year-old college student, and his 17-year-old brother Cooper said in an interview published in the magazine's January issue that change is inevitable at the struggling publication.

"(D)own the road, I'd say it would probably need to take a different direction," said Marston, noting he would rather strike out on his own first.

"In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers."

Cooper Hefner said he "definitely" wants to be involved with the company because he likes business.

"I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s -- kind of artsy, classy. I would like to bring back that retro-class feel," he said.

Their 82-year-old father oversees every aspect of Playboy magazine as editor in chief, from the lengthy articles to the jokes page, cartoons and the airbrushing of the nude layouts.

But the flagship operation of Playboy Enterprises Inc has fallen on hard times. It loses up to $10 million annually, chief financial officer Linda Havard said at an investor conference earlier this month.

Playboy Enterprises cut 14 percent of its work force in 2008 and plans aggressive cost cuts next year, Havard said.

Marston and Cooper's half-sister, Christie Hefner, 56, announced this month she would resign as chairman and chief executive of Playboy Enterprises in January after two decades at the helm.

Marston and Cooper were raised by their mother, former Playmate Kimberley Conrad Hefner, in a house next door to the Playboy Mansion after their parents separated. They described their father as a "hands off parent" absorbed by his Playboy duties.

Still, life as the sons of the Playboy founder has its privileges in terms of all the naked women at the mansion. One of the few negatives is the large picture of Marston and Cooper's naked mother in the mansion's library.

Cooper said he stopped taking his friends there because it was "like the fat elephant in the room." (Reporting by Dean Goodman; Editing by John O'Callaghan)

tony286 · 12-22-2008, 12:45 PM

yeah its nuts.

Machete_ · 12-22-2008, 01:04 PM

I agree with Marston. It's a simplified version of what needs to be done, but what he is saying is true in many ways, and is in fact the only way I see playboy being alive 10 years from now

notime · 12-22-2008, 01:04 PM

When my grandfather died I did not see my dad in the office for 4 months (neither could I call him) and I had to run his entire bizz as a 16 year old. Guess what...it worked (but it sure as hell was not easy with all the prejudice for me being young). Damn did I learn shit fast back then. Priceless!

JFK · 12-22-2008, 01:04 PM

Quote:

Originally Posted by tony404

yeah its nuts.

Like they would have the experience to run an enterprise like that

EscortBiz · 12-22-2008, 01:07 PM

its not about their age its about how they think there is a market for artsy nudes and the other things they have in mind

Playboy for now still has a golden name and can really do certain things that would be killer but so far it seems that certain people there want to keep it 1960's even thou its almost 2009, it dont work

RyuLion · 12-22-2008, 01:18 PM

They need to consult with ICS Staff, there are some smart people working there..

Machete_ · 12-22-2008, 01:20 PM

Quote:

Originally Posted by EscortBiz

its not about their age its about how they think there is a market for artsy nudes and the other things they have in mind

Playboy for now still has a golden name and can really do certain things that would be killer but so far it seems that certain people there want to keep it 1960's even thou its almost 2009, it dont work

I think you should read what he say, as turning the brand in to a lifestyle mag/brand again. Instead of giving people what they want and expect, they need to go back to the original idea of pushing the envelope.

Setting the standards rather than just following them.

Kudles · 12-22-2008, 01:21 PM

That seems bad

JFK · 12-22-2008, 01:21 PM

Quote:

Originally Posted by EscortBiz

its not about their age its about how they think there is a market for artsy nudes and the other things they have in mind

Playboy for now still has a golden name and can really do certain things that would be killer but so far it seems that certain people there want to keep it 1960's even thou its almost 2009, it dont work

I know its , NOT about age, but............

Cooper Hefner said he "definitely" wants to be involved with the company because he likes business.

"I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s -- kind of artsy, classy. I would like to bring back that retro-class feel," he said.

Machete_ · 12-22-2008, 01:30 PM

Quote:

Originally Posted by JFK

I know its , NOT about age, but............

Cooper Hefner said he "definitely" wants to be involved with the company because he likes business.

"I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s -- kind of artsy, classy. I would like to bring back that retro-class feel," he said.

he is a young kid - I dont blame him for a answer like that. But I blame Reuters asking him

DaddyHalbucks · 12-22-2008, 01:34 PM

They sound like smart kids. Give them a chance.

EscortBiz · 12-22-2008, 01:35 PM

Quote:

Originally Posted by ebus_dk

I think you should read what he say, as turning the brand in to a lifestyle mag/brand again. Instead of giving people what they want and expect, they need to go back to the original idea of pushing the envelope.

Setting the standards rather than just following them.

sorry its a new world you either give people what they want or you go out of business, no clue what planet you are living on, huge companies who stuck to basics have been reduced to ashes, those who change and supply what people what they want get the money even if they are new companies.

EscortBiz · 12-22-2008, 01:35 PM

Quote:

Originally Posted by DaddyHalbucks

They sound like smart kids. Give them a chance.

its cool if they are a private company, its a public company you give chances to those with track records

kmanrox · 12-22-2008, 01:41 PM

it's not like that's concrete.. when real life hits them and they're presented with stats, facts, trends etc, they'll be forced to move their direction towards whatever looks more promising for their business

Machete_ · 12-22-2008, 01:48 PM

Quote:

Originally Posted by EscortBiz

sorry its a new world you either give people what they want or you go out of business, no clue what planet you are living on, huge companies who stuck to basics have been reduced to ashes, those who change and supply what people what they want get the money even if they are new companies.

I could not disagree more to be honest.

You give people what they dident know they wanted

It's not about the photo-style or the specific girls. It's about defining a set of core values that projects your Brand, and the demographic turnover in the central and peripheral customer base

People who just give people what they want are only here for a short ride. If you want to run a business like that you need to step on to the scene the second the curve goes up, and close shop the second you get close to your profit margin. What you describe is a Supplier, and have nothing to do with a Brand per se

EscortBiz · 12-22-2008, 01:52 PM

Quote:

Originally Posted by ebus_dk

I could not disagree more to be honest.

You give people what they dident know they wanted

It's not about the photo-style or the specific girls. It's about defining a set of core values that projects your Brand, and the demographic turnover in the central and peripheral customer base

People who just give people what they want are only here for a short ride. If you want to run a business like that you need to step on to the scene the second the curve goes up, and close shop the second you get close to your profit margin. What you describe is a Supplier, and have nothing to do with a Brand per se

we are talking adult here not touch screen iphones, in adult your way of thinking will sink a company, playboy magazine is beyond rescue I dont care what anyone tells me, if not for prisons they would be dead a few years ago already and now with big boy advertisers cutting back forget it.

Question is about their other properties and if they understand how to use their name and seriously take advantage of it before its too late.

Rochard · 12-22-2008, 02:09 PM

"In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers."

These guys have no clue. None what so ever.

Everyone at Playboy is all about the magazine. Wait until these kids figure out that they produce "Eat My Black Meat".

Dagwolf · 12-22-2008, 02:15 PM

Whoa, this is all news to me...

2012 · 12-23-2008, 11:48 AM

people still read magazines ?

96ukssob · 12-23-2008, 11:53 AM

ill do it

Horny Dude · 12-23-2008, 11:55 AM

I think it would have a chance if they turned it to a more Maxim or FHM style. I always see guys picking that magazine up. As far as the retro style nudes, no way. Guys want it spread eagle hardcore, all of which they can get on the internet.

HorseShit · 12-23-2008, 11:59 AM

slaughter

Machete_ · 12-23-2008, 12:10 PM

Quote:

Originally Posted by Horny Dude

I think it would have a chance if they turned it to a more Maxim or FHM style. I always see guys picking that magazine up. As far as the retro style nudes, no way. Guys want it spread eagle hardcore, all of which they can get on the internet.

That is the exact thing I have said many times now.

Maxim/fhm/m are big because they are doing what Playboy did before

Maxim/fhm/m are the ONLY Adult/lifestyle mags who keep selling in a growing number here in Europe.

12-22-2008, 12:40 PM	#1
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	Hefners sons will slaughter whats left of playboy I did tell you people to buy the stock at 1.45 id tell you to unload it all now no clue if he will be given the green light or people will be forced to listen to this bullshit but in this market this is not worth the risk http://www.reuters.com/article/marke...0081218?rpc=44 LOS ANGELES, Dec 17 (Reuters) - Look for Playboy magazine to adopt an edgier editorial tone and classier nude pictorials if Hugh Hefner's teenage sons take the helm of the 55-year-old magazine some day. Marston Hefner, an 18-year-old college student, and his 17-year-old brother Cooper said in an interview published in the magazine's January issue that change is inevitable at the struggling publication. "(D)own the road, I'd say it would probably need to take a different direction," said Marston, noting he would rather strike out on his own first. "In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers." Cooper Hefner said he "definitely" wants to be involved with the company because he likes business. "I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s -- kind of artsy, classy. I would like to bring back that retro-class feel," he said. Their 82-year-old father oversees every aspect of Playboy magazine as editor in chief, from the lengthy articles to the jokes page, cartoons and the airbrushing of the nude layouts. But the flagship operation of Playboy Enterprises Inc has fallen on hard times. It loses up to $10 million annually, chief financial officer Linda Havard said at an investor conference earlier this month. Playboy Enterprises cut 14 percent of its work force in 2008 and plans aggressive cost cuts next year, Havard said. Marston and Cooper's half-sister, Christie Hefner, 56, announced this month she would resign as chairman and chief executive of Playboy Enterprises in January after two decades at the helm. Marston and Cooper were raised by their mother, former Playmate Kimberley Conrad Hefner, in a house next door to the Playboy Mansion after their parents separated. They described their father as a "hands off parent" absorbed by his Playboy duties. Still, life as the sons of the Playboy founder has its privileges in terms of all the naked women at the mansion. One of the few negatives is the large picture of Marston and Cooper's naked mother in the mansion's library. Cooper said he stopped taking his friends there because it was "like the fat elephant in the room." (Reporting by Dean Goodman; Editing by John O'Callaghan) __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

12-22-2008, 01:07 PM	#6
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	its not about their age its about how they think there is a market for artsy nudes and the other things they have in mind Playboy for now still has a golden name and can really do certain things that would be killer but so far it seems that certain people there want to keep it 1960's even thou its almost 2009, it dont work __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

12-22-2008, 01:18 PM	#7
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,174	They need to consult with ICS Staff, there are some smart people working there.. __________________ Adult Biz Consultant A tech head since 1995

12-22-2008, 01:21 PM	#9
Kudles Confirmed User Join Date: Feb 2003 Location: Here There and Everywhere Posts: 5,477	That seems bad __________________ Free to Play MMOs and MMORPGs

12-22-2008, 01:34 PM	#12
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	They sound like smart kids. Give them a chance. __________________ Boner Money

12-22-2008, 12:45 PM	#2
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	yeah its nuts.

12-22-2008, 01:04 PM	#3
Machete_ WINNING! Industry Role: Join Date: Oct 2002 Posts: 14,579	I agree with Marston. It's a simplified version of what needs to be done, but what he is saying is true in many ways, and is in fact the only way I see playboy being alive 10 years from now

12-22-2008, 01:04 PM	#4
notime Confirmed User Industry Role: Join Date: Jun 2003 Location: cyberspace Posts: 8,019	When my grandfather died I did not see my dad in the office for 4 months (neither could I call him) and I had to run his entire bizz as a 16 year old. Guess what...it worked (but it sure as hell was not easy with all the prejudice for me being young). Damn did I learn shit fast back then. Priceless!

12-22-2008, 01:41 PM	#15
kmanrox aka K-Man Industry Role: Join Date: Oct 2001 Location: The Gutter Posts: 29,282	it's not like that's concrete.. when real life hits them and they're presented with stats, facts, trends etc, they'll be forced to move their direction towards whatever looks more promising for their business __________________ Crypto HODLr Crypto mining Angel investor

12-22-2008, 02:09 PM	#18
Rochard Jägermeister Test Pilot Industry Role: Join Date: Dec 2001 Location: NORCAL Posts: 72,830	"In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers." These guys have no clue. None what so ever. Everyone at Playboy is all about the magazine. Wait until these kids figure out that they produce "Eat My Black Meat". __________________ “The choice is no longer between right or left. The choice is between normal and crazy.” - Sarah Huckabee Sanders YNOT MAIL \| THE BEST ADULT MAILING SOLUTION

12-22-2008, 02:15 PM	#19
Dagwolf President of Canada Join Date: Sep 2003 Location: Leaving Hell, Entering Limbo Posts: 23,141	Whoa, this is all news to me... __________________ Sleep well, and dream of large women.

12-23-2008, 11:48 AM	#20
2012 So Fucking What Industry Role: Join Date: Jul 2006 Posts: 17,189	people still read magazines ? __________________ best host: Webair \| best sponsor: Kink \| best coder: 688218966 \| Go Fuck Yourself

12-23-2008, 11:53 AM	#21
96ukssob So Fucking Banananananas Industry Role: Join Date: Mar 2003 Location: If I was in your ass you'd know it Posts: 12,991	ill do it __________________ Email: Clicky on Me

12-23-2008, 11:55 AM	#22
Horny Dude Earn enough to buy coffee Industry Role: Join Date: May 2002 Location: San Diego, Ca. Posts: 4,912	I think it would have a chance if they turned it to a more Maxim or FHM style. I always see guys picking that magazine up. As far as the retro style nudes, no way. Guys want it spread eagle hardcore, all of which they can get on the internet.

12-23-2008, 11:59 AM	#23
HorseShit Too lazy to set a custom title Join Date: Dec 2004 Posts: 17,513	slaughter