Research study: social network users don't click ads that much - GoFuckYourself.com

$5 submissions · 03-05-2009, 05:05 AM

Even with all the "targeted conversations" and other ad targeting schemes tried by social network sites, click through rates aren't very good:

- 62 percent of Gen Y?s have visited a brand or fan page on a social network, but only 48 percent have joined
- 84 percent noticed ads on social networks, 74 percent say they click infrequently/never (36 percent saying they don?t click on ads at all).
- Only 19 percent say they find ads on social networks relevant.
- 51 percent say they?d prefer a separate social network to manage their brand interactions.

Source: http://thepmn.org/BlogRetrieve.aspx?...4&PostID=54641

XPays · 03-05-2009, 06:57 AM

we have tons of impressions on facebook for our coffee thing and the clicks are super-duper low. on the other hand, our facebook application is effective.

GatorB · 03-05-2009, 07:00 AM

I can gurantee you that in the old days of magazine or newspaper ads if you got a 1% repsonse rate that would considered a "success".

Fletch XXX · 03-05-2009, 07:01 AM

every social-freak ive watched/viewed their surfing habits, they skip over ads very often especially on sites like mysapce and facebook where the ads are in the same spots all the time, its not new people eyes get used to banner zones and begin ignoring them, just like gfy.

rigrunner · 03-05-2009, 07:41 AM

I guess it's got to be interactive to work with web2 sites....

Brands should be getting profiles, running competitions and offers not slapping up banners and hoping they'll be clicked.

People go there to have fun, to network, not to have advertising thrown at them so anything going up there really has to grab their interest, entertain if there's any hope of it being effective.

Those ads that make you watch for 15 seconds before taking you to the page you want, i see them on so many mainstream sites....HOW ANNOYING?!! I don't think I've ever clicked one of those ads, always opt for 'skip' if it's available.

I thought porn was bad with the adverts and pops til i began checking out mainstream entertainment sites, don't know how the surfers can stand all the intrusive advertising

$5 submissions · 03-05-2009, 03:16 PM

Quote:

Originally Posted by XPays

we have tons of impressions on facebook for our coffee thing and the clicks are super-duper low. on the other hand, our facebook application is effective.

That's what I keep hearing. Demographic-specific FB apps do quite well.

03-05-2009, 05:05 AM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Research study: social network users don't click ads that much Even with all the "targeted conversations" and other ad targeting schemes tried by social network sites, click through rates aren't very good: - 62 percent of Gen Y?s have visited a brand or fan page on a social network, but only 48 percent have joined - 84 percent noticed ads on social networks, 74 percent say they click infrequently/never (36 percent saying they don?t click on ads at all). - Only 19 percent say they find ads on social networks relevant. - 51 percent say they?d prefer a separate social network to manage their brand interactions. Source: http://thepmn.org/BlogRetrieve.aspx?...4&PostID=54641 __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

03-05-2009, 06:57 AM	#2
XPays Team Player Join Date: May 2004 Location: Inside the most accurately counting and reporting affiliate system in the world at XPays.com Posts: 13,002	we have tons of impressions on facebook for our coffee thing and the clicks are super-duper low. on the other hand, our facebook application is effective. __________________ InterNext Expo Domain Auction Live Now thru Feb 5 HuntingMoon GFY Domains Marketplace is LIVE XPays always pays! Top Site: * RealJasmine.com * + HotelHeiress® with The Paris Hilton Sex Video Insert the HotelHeiress® HD FEED into your members areas XPin.com Opening for Pin Partners Soonish Mainstream Offers For Emailers and DomainersNONADULT.COM Like Us!

03-05-2009, 07:01 AM	#4
Fletch XXX GFY HALL OF FAME DAMMIT!!! Join Date: Jan 2002 Location: that 504 Posts: 60,840	every social-freak ive watched/viewed their surfing habits, they skip over ads very often especially on sites like mysapce and facebook where the ads are in the same spots all the time, its not new people eyes get used to banner zones and begin ignoring them, just like gfy. __________________ Want an Android App for your tube, membership, or free site? Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

03-05-2009, 07:41 AM	#5
rigrunner Confirmed User Industry Role: Join Date: Jan 2004 Location: UK Posts: 877	I guess it's got to be interactive to work with web2 sites.... Brands should be getting profiles, running competitions and offers not slapping up banners and hoping they'll be clicked. People go there to have fun, to network, not to have advertising thrown at them so anything going up there really has to grab their interest, entertain if there's any hope of it being effective. Those ads that make you watch for 15 seconds before taking you to the page you want, i see them on so many mainstream sites....HOW ANNOYING?!! I don't think I've ever clicked one of those ads, always opt for 'skip' if it's available. I thought porn was bad with the adverts and pops til i began checking out mainstream entertainment sites, don't know how the surfers can stand all the intrusive advertising __________________ Get Nasty - Make Bank Here

03-05-2009, 07:00 AM	#3
GatorB The Demon & 12clicks Industry Role: Join Date: Oct 2001 Location: SallyRand is a FAGGOT Posts: 18,208	I can gurantee you that in the old days of magazine or newspaper ads if you got a 1% repsonse rate that would considered a "success".