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Old 03-23-2010, 09:54 AM   #1
Barefootsies
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The Affiliate Manager Position is Dead

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Quote:
This industry is now looking at internal traffic, and hiring "Traffic Managers".

BROgrams provide them with a budget, and let them loose forging B2B and business relationships versus the traditional affiliates/tools/support. Typically set up on base pay (1/3rd) and then rest paid based on sign ups (1/3rd), and/or performance base (1/3rd).

The traditional affiliate model/manager and chasing down affiliates is coming to an end.
Thoughts?
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Old 03-23-2010, 10:01 AM   #2
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I though purpose of affiliate manager is helping current affiliates to help with their conversions?
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Old 03-23-2010, 10:01 AM   #3
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Old 03-23-2010, 10:01 AM   #4
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I'm an affiliate, and many owners are often difficult to get with, I think many are busy, but many are just distant.

I have decent relationships with the affiliate managers I do use now.

As long as their is affiliates like myself, there will be managers, OR the owners themselves will have to take the time for the little guys. (which most likely will not happen).

No matter what, someone needs to do business with the people sending sales. Or we will send them elsewhere.
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Old 03-23-2010, 10:03 AM   #5
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I though purpose of affiliate manager is helping current affiliates to help with their conversions?
So how exactly does the affiliate manager "help affiliates with their conversions"?
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Old 03-23-2010, 10:04 AM   #6
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Old 03-23-2010, 10:05 AM   #7
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I don't agree... Pre-pays and large budgets don't equal sales.
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Old 03-23-2010, 10:05 AM   #8
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seems like plenty around here.
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Old 03-23-2010, 10:06 AM   #9
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So how exactly does the affiliate manager "help affiliates with their conversions"?
Really? No rep has ever hit you up after evaluating your account with optimizations they suggest?

We do it every week. I go through our WM database and offer ideas for optimizations, which thus would help with their conversions.
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Old 03-23-2010, 10:07 AM   #10
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the affiliate system will probably come to an end.
internal traffic will be the logical next step and so "Traffic Managers" can and/or will be used to assist the program owners.
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Old 03-23-2010, 10:07 AM   #11
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There are a handful of definitions of what an "affiliate manager" is and does. Just like there are a handful of definitions of what an "affiliate program" is and does.

Everything isn't wrapped up in a nice little bow. It's much more complex than that.
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Old 03-23-2010, 10:08 AM   #12
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Programs especially bigger size ones still need Affiliate Managers
(not for the purpose of helping to do better conversions) but to
assist the needs for affiliates .
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Old 03-23-2010, 10:10 AM   #13
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So how exactly does the affiliate manager "help affiliates with their conversions"?
He can help with picking proper promo tool,suggest how to improve site,provide list of fhg's in custom format,etc..For example there is very little aff manager which are willing to send fhg list to your mail,most of them will tell you fuck off.
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Old 03-23-2010, 10:11 AM   #14
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He can help with picking proper promo tool,suggest how to improve site,provide list of fhg's in custom format,etc..For example there is very little aff manager which are willing to send fhg list to your mail,most of them will tell you fuck off.
Not us. If you need something custom, let myself, Kristin, or Nadya know.
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Old 03-23-2010, 10:11 AM   #15
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the affiliate system will probably come to an end.
internal traffic will be the logical next step and so "Traffic Managers" can and/or will be used to assist the program owners.
I hear this sooooo often and everyone thinking there are no WMs, blah, blah, blah.

There are WMs ... just go find them! And that usually takes reps to do; ie: a sales force.
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Old 03-23-2010, 10:12 AM   #16
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most of them will tell you fuck off.
Then you are working with the wrong program.
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Old 03-23-2010, 10:14 AM   #17
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Quote:
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the affiliate system will probably come to an end.

internal traffic will be the logical next step and so "Traffic Managers" can and/or will be used to assist the program owners.
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Old 03-23-2010, 10:15 AM   #18
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Everything isn't wrapped up in a nice little bow. It's much more complex than that.
Agreed...
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Old 03-23-2010, 10:17 AM   #19
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most of them will tell you fuck off.
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Old 03-23-2010, 10:18 AM   #20
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Old 03-23-2010, 10:19 AM   #21
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Then you are working with the wrong program.
Correction:i do not working with them
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Old 03-23-2010, 10:20 AM   #22
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the affiliate system will probably come to an end.
internal traffic will be the logical next step and so "Traffic Managers" can and/or will be used to assist the program owners.
because it's just so easy to know how to get traffic huh? you think that someone who really knows how to create big traffic is going to work for a wage?

there are a couple programs out there, but it is rare.
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Old 03-23-2010, 10:22 AM   #23
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you think that someone who really knows how to create big traffic is going to work for a wage?
One word: Wizzo.

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Old 03-23-2010, 10:23 AM   #24
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One word: Wizzo.

like i said, a few. but rare. and probably have some killer compensation.

but not every company is going to find someone, thus the affiliate model.
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Old 03-23-2010, 10:25 AM   #25
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like i said, a few. but rare.
Agreed.

There are 'some' in this industry who could handle this type of position. I can't say they would all work for a 'wage'. But Robbie, ThumbLord, Wizzo, and a handful of others fit the bill for people who 'could' do it.
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Old 03-23-2010, 10:29 AM   #26
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Well no matter whether you call them affiliate managers or traffic managers, their job is to get sales for the company, no?

As long as the affiliate model is profitable for companies there will be affiliate managers.
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Old 03-23-2010, 10:30 AM   #27
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Programs especially bigger size ones still need Affiliate Managers
(not for the purpose of helping to do better conversions) but to
assist the needs for affiliates .
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Old 03-23-2010, 10:39 AM   #28
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Traffic is Key, as we all know, so how you get it is the issue. Through affiliates or your own 'internal' traffic? I think eventually this issue will become semantic as 'affiliate managers' morph into 'traffic managers' who morph into something else as the industry changes and getting (good) consistent traffic becomes increasingly tricky.

It's all about the traffic so WHO gets it for you, in the end, doesn't really matter as long as it's working for YOUR company.

But more to the point: looking to hire someone, full-time, to either 'manage affiliates' or 'get internal traffic' depends greatly on a program's existing affiliate base and its' current traffic sources. Every program would need to make it's own unique decision, I would imagine?
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Old 03-23-2010, 10:49 AM   #29
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Yep big companies will always need an affiliate manager. A lot of people who sigh up are new and want to ask a lot of questions.

and the older ones that come back around. They need login and help finding whats new.
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Old 03-23-2010, 10:50 AM   #30
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I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.
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Old 03-23-2010, 11:04 AM   #31
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I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.
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Old 03-23-2010, 11:06 AM   #32
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Really? No rep has ever hit you up after evaluating your account with optimizations they suggest?

We do it every week. I go through our WM database and offer ideas for optimizations, which thus would help with their conversions.
Yes you do I cause I recieved one of your emails and you replied back very quickly..thanks.
I will get round to getting that whitelabel up. Im just working on another site atm and uploading content while I chat on here
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Old 03-23-2010, 11:10 AM   #33
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I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.
Great post.
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Old 03-23-2010, 11:14 AM   #34
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I hear this sooooo often and everyone thinking there are no WMs, blah, blah, blah.

There are WMs ... just go find them! And that usually takes reps to do; ie: a sales force.
IMPOSSIBLE!!!! If web-masters existed they would be all over this board.
They would be like flies on a turd at trade shows.

Web-masters is a rumor from the 90s. They do not exist.

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Old 03-23-2010, 11:17 AM   #35
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IMPOSSIBLE!!!! If web-masters existed they would be all over this board.
They would be like flies on a turd at trade shows.

Web-masters is a rumor from the 90s. They do not exist.

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Old 03-23-2010, 11:20 AM   #36
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yes... yes it is
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Old 03-23-2010, 11:24 AM   #37
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yes... yes it is
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Old 03-23-2010, 11:25 AM   #38
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AWE does it also, they do not respect their affiliate program anymore, changed the TOS and have managers hitting up tube sites for prepaid deals....
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Old 03-23-2010, 11:28 AM   #39
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I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.
Very good and dead on post
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Old 03-23-2010, 11:30 AM   #40
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affiliate manager position - the old position, designed for lazy big talkers is infact gone, old position involved a guy sitting on his ASS waiting for potential affiliates or old affiliates to contact him and helping them with what they need. THAT is gone

What is available is managers that bring in new affiliates daily in addition to helping old affiliates, bringing in new affiliates is a time consuming tedious process, many think posting junk on boards is the way to go. The method that works requires emailing people who would do well with your stuff, so if you have a spanking site email site owners with spanking sites (if you yell spam you are an idiot).
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Old 03-23-2010, 11:56 AM   #41
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Really? No rep has ever hit you up after evaluating your account with optimizations they suggest?
Oh I get hit up, but the "optimizations" never result in more sales. Usually I just get told how well the top affiliates are doing, and asked to "send more traffic". Affiliate reps seemed obsessed with ratios.

My favorite optimization was listing the monthly membership price in my linkcode. I was told that would give me a better conversion ratio.
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Old 03-23-2010, 12:03 PM   #42
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I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.
Nice write up and accurate
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Old 03-23-2010, 12:04 PM   #43
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this is an interesting theory and people have been talking about the theory that internal traffic generation and buys are the wave of the future. for us, especially since we believe in a Performance-Based model - this prediction of internal traffic buys taking over is contrary to our business model. we'll leave traffic generation up to our affiliate partners, while we focus on continuing to add sites that convert. sure, I can see how program owners can basically peel through their affiliates' referral logs and then buy those same placements -- but that style is just not XPays style, as we grow together with our affiliate partners, rather than competing with them.
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Old 03-23-2010, 12:30 PM   #44
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What is available is managers that bring in new affiliates daily in addition to helping old affiliates, bringing in new affiliates is a time consuming tedious process, many think posting junk on boards is the way to go. The method that works requires emailing people who would do well with your stuff, so if you have a spanking site email site owners with spanking sites (if you yell spam you are an idiot).
Time consuming, tedious and BORING process that results in one productive affiliate for every 5-10 you sign up. It takes a dedicated individual to dig that hole every day.
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Old 03-23-2010, 12:31 PM   #45
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Time consuming, tedious and BORING process that results in one productive affiliate for every 5-10 you sign up. It takes a dedicated individual to dig that hole every day.
yes and so far everyone i hired gets tired after a few days and try to shortcut it
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Old 03-23-2010, 12:32 PM   #46
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Someone with more time on their hands should cut and paste all of your posts trashing aff. managers, heh.
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Old 03-23-2010, 12:35 PM   #47
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Getting rid of affiliates is like getting rid of retail shops... have fun with that.

A lot of mainstream is just now looking at ways to get MORE into affiliate related sales if that tells you anything...

Best thing I can say is if you're only doing affiliate marketing, you fail. If you're only doing ad marketing, you fail. You SHOULD be doing both. They're completely different traffic sources fools! You can't even compare them against each other.

Cutting of a traffic source all together is like chopping off an arm of your marketing... and if you don't have two arms, you should really get on that right now...
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Old 03-23-2010, 12:42 PM   #48
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Originally Posted by SykkBoy2 View Post
I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.

Couldn't have said it better myself. Great post
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Old 03-23-2010, 12:54 PM   #49
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An affiliate is already the traffic manager. Some will be very good (whales) and most won't.
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Old 03-23-2010, 01:07 PM   #50
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I personally try to work with as many different affiliate reps as I can. They make my job so much easier.

I can say without any question in my mind that a good affiliate rep is a key ingredient for a programs success.
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