The difference between broad and phrase keyword ranking at Google Adwords

[Cyber Fucker]

Normally the difference is obvious and makes sense but sometimes it's weird. For example:
XXX Phrase 300
XXX Broad 300 000

And most likely people type only those two keywords together like phrase without additional keywords, then why Broad is so different... normally it would be the same or maximally 3 X bigger like 900, but it's 1000 X bigger.

[dyna mo]

what is the exact?

[96ukssob]

XXX on broad match encompasses thousands of other "related" search terms. For instance if you bid on XXX on broad match, it may also show your ads for searches for "porn," "sex," etc., based on your websites content; withOUT having "XXX" in the query.

However on phrase match, your ads will ONLY show if "XXX" appears in the search query.

Broad match keywords = bad idea unless you REALLY know what your doing and have a strong negative keyword list

[Cyber Fucker]

broad xxx 301,000

phrase "xxx" 390

exact [xxx] 210

[Tom_PM]

Broad can suck of course. You want your ad to show for people typing "ban xxx forever"? lol no.

Sales is the only real ranking.

[96ukssob]

Originally Posted by dyna mo

what is the exact?

broad, phrase and exact match: http://adwords.google.com/support/aw...en&answer=6324
broad match modifier (i.e. +key +word): http://adwords.google.com/support/aw...&answer=175280

[96ukssob]

Originally Posted by PR_Tom

Broad can suck of course. You want your ad to show for people typing "ban xxx forever"? lol no.

Sales is the only real ranking.

you will still get your ad to show if you have XXX on broad or phrase match

rather, include those as negative keywords to ensure your ads don't show for "ban" etc.

[Tom_PM]

Yeah, I guess what I was getting at is basically that without using Exact, you are open to issues of paying for clicks that may be way off from what you want. Using a single word like "xxx" as a phrase match is silly anyway. 2 words can be a phrase, 1 can not lol.

Work from your landing page backwards.. not the other way around.. again imho. If you try to get as many clicks as possible to your catch-all landing page that caters to everyone.. welp, good luck with that.

[dyna mo]

Originally Posted by bossku69

broad, phrase and exact match: http://adwords.google.com/support/aw...en&answer=6324
broad match modifier (i.e. +key +word): http://adwords.google.com/support/aw...&answer=175280

i was inquiring as to the exact matches #, as answered above.

[Cyber Fucker]

Originally Posted by bossku69

XXX on broad match encompasses thousands of other "related" search terms. For instance if you bid on XXX on broad match, it may also show your ads for searches for "porn," "sex," etc., based on your websites content; withOUT having "XXX" in the query.

That would explain it, thx!

Then I guess broad info is not worthy investments, well, I have never been considering it anyway. I was just curious.
Btw the keyword wasn't "xxx" I meant just "example keyword" by "xxx".

[dyna mo]

i am sticking strictly with exact matches. far fewer searches but my ctr has gone up exponentially and my ad dollars are not flying out the window.

my next test will be testing managed placements.

[96ukssob]

Originally Posted by dyna mo

i am sticking strictly with exact matches. far fewer searches but my ctr has gone up exponentially and my ad dollars are not flying out the window.

my next test will be testing managed placements.

the #1 impact on how much you pay is your quality score. 80% of your quality score is determined by your CTR.

remember, quality score is only updated about once a week or every other week. dont make a change today and expect to see a difference tomorrow.

likewise, your landing page content, quality and load time do pay into account, but only as much as 15%