My latest rant
 

I wrote this article for AVN which came out this month:

"Style over substance: How mass-produced personality-based marketing is killing the industry."

Do you make business decisions and partnerships based somewhat on someone's post count? Does someone's popularity and ability to round the troops as it were have an effect on your marketing plan? Do you take someone's word at face value without investigating every detail of their product simply because you are familiar with them? If you answered yes to any of these questions, then you buy into the concept of personality based marketing. We've all done it at one time or another, and given the relatively young age of our business, in some circles it only takes a matter of months to be the next personality. This is both good for business but at the same time is highly destructive to our industry.

Rest of article can be found here:
avnonline.com


I think a few people here can relate?


I'll be moderating the "Making a Name for Yourself" ? Viral Marketing and other trade secrets seminar at the Phoenix Forum next Saturday March 31 with an esteemed group of panelists. Perfect opportunity to ask questions and make comments in person... I'm guessing those that need to hear it most though will either be missing the show or still in bed :1orglaugh

nice article jay...look forward to seeing you again in PHX

great article - so very true.

like the boy band comparison

uh, no business people base their decissions on board popularity. ;)

LOL.. how true - wonder where LAJ got that idea from?

I personally find it interesting how much personality fibbing goes on. the real you is no where near the board personality. sad, really.

Great article Jay... an interesting read. :thumbsup

Congrats on the article, it was a good read.

I be the guy slamming back starbucks at the seminar,
10:30 is early. :)

Excellent write up, Jay. This community can only benefit from taking some of those points to heart.

i commend you jay.

i am almost done martyring the issues for this community and this is one of them.

.xxx
content theft
exposing and crucifying personality based marketers that do bad things

no one cares. i respect you, for as long as you have been in this business, you realize that writing this will fall on many deaf ears, but you still cared enough to write it. you got heart.

rock on brother.

i'm exactly the same in person as on the boards. i think that anyone that knows me would tell anyone that. :winkwink:

if people like me fine, if not, no sweat.

A1R3K... you are one who "gets it"... rock on bro!

Sounds like a great topic for a panel.

Glad to see some new topics :)

Sounds like a great read. Checking it out now...

This seminar should be one of the best at the show this year and not just because of the esteemed group of panelists and "High Profile" moderator. :winkwink:

Anyone that is involved in online adult marketing needs to be here:thumbsup

_

i don't attend many seminars, but i will attend this one.

Good job Jay...I will be at this seminar....whatever happend to "Content is King"?...I agree with a lot of your points

Jay, those of us who ignore the personality based marketing don't want anyone to know we're actually getting it right. So please unpublish your article.

:1orglaugh

and a fine rant it is!

I have done it many times

I'm gonna have to step into Mr. Peabody's way back machine for that!!

:1orglaugh

Quit whining and get your post count up and then we can talk.

Fuck dude... our join dates and post counts are almost exactly the same.

I won't be whipping my dick out tho to compare size... you surely got me beat. :1orglaugh

Well that is insightful and true...perhaps I shall read your article.

Great article and all of it very true. A number of people have come blazing into the industry and spend as much time marketing themselves as they do the product or services they are selling.

I'm guilty of this myself although mostly by accident. I attended a show with Steve Lightspeed and Tanker, both of whom knew everyone there. I felt like a "no one" and truthfully no one was intersted in talking to me. I ended up in a hot tub with one of AaronM's models as a way of "introducing myself" to everyone there. What I failed to notice is that nearly everyone, including JFK, had a camera there. The next morning the pictures were all over GFY. (My wasn't too pleased with me and we now have a "no nudity" policy at shows.)

But you failed to mention one thing LAJ that really bugs me about branding ourselves in our industry - the fact that some people have the same name as the program they work for. (Platinum Becky comes to mind here!) It might help at first when a someone new to our industry when they associate themselves with their company name which is "stronger" than their name, but a year on down the road they've changed companies and have lost their identity.

I'll look forward to seeing you in Phoenix LAJ.

Awesome "rant", Jay :)

I love watching people kissing up to someone for business when I know for a fact it won't do them a bit of good. I figure they get what they deserve for being a sheep ;)

nice article jay

How about branding yourself with a city... LAJ your thoughts?

OOps slow server today

Very good question. Obviously that is part of the branding of my name even tho many of the newer people in the biz don't know what my name means much less how to pronounce it, much less care.

But I think it is a good idea regardless if you still live in the city/state/region or not. It's easily brandable, easy to remember, and can conjure up images which can go a long way to remember a person.

I lived in LA for 12 years and my name is Jay... henceforth LAJ. Now i'm in Austin and can conveniently call it Lonestar austin jay... LOL... doesn't really matter tho because we all live and work in cyber space when you really think about it. Thing is tho... I'm still "LA" in a lot of ways... I was an actor all thru the 90s, still know the city like the back of my hand, am somewhat metro, am into fitness, liberal, and all that other good shit that comes with being an Angelino... and yeah, I suppose some of the other stereotypes that come along with it.

So yeah... I think it's a good idea.

I have had likely 5 names in this business. I have had a name for Adult Check. A name for Adult Check's payment processing system / platform. A name I used when I owned MGP sites, such as Adult-Clips.com. I have a name for Weg now, and it isn't even consistent from board to board.

I am not here to brand myself, I am here to help create a successful program and contribute to the greater good of this business.

I am on this panel. I am very anti-panel. I can't honestly say that I am the right person for the panel, as I obviously don't see myself as a brand. I accepted the panel spot as I thought I was being placed on "viral marketing for consumers," something I spend a lot more time focusing on as opposed to my GFY nick.

I enjoy making fun post. I enjoy my personal blog. But I don't take any of it that serious.

If you make sincere contributions, the right people will know who you are.

Your name will not matter at that point.

I for one see your point Cory...

It does work in your favor tho that you end up working at high profile companies, go to a lot of shows, have a very distinctive look, and as far as I can tell are one of the only Corys in the biz...

good article..

see ya in AZ Jay :winkwink:

I am my own Brand..

I am the Master of what so many people try to do and fail..

I am the BP4L.

Bow to the Power.

Let me ask you this... does it annoy you to have so many clones or do you consider it flattery?

But your not a newb trying to brand yourself.

lol, good thing you stopped at the license plate then...

I'm not sure the lore has survived through the years to be honest. Most people who don't know the history usually ask if you're full of yourself or high on meth.

Nahh its all good..

I have a Masters Degree in Health Care Marketing. I never used it.

So instead I used it to market and create a brand for myself in this industry.

Its all good..

No other person or "clone" as ya call it is taken serious.

I have the shit to back it up. The reputation to back it up. And the Name to back it up.

Ive created a name, an image, a handsign that was created as a joke but became an industry icon, and even slogans like "bow to the power" or "I fucked her" that people relate to me with..

ITs all fun and games most of it. But its marketing at its finest.

Most people dont realize the thought thats gone into the branding and marketing. Ive been implanted in many people's heads in the biz and they dont even realize it.

But in the end of the day I could buy and sell most of these clones..

And I could round up the masses like sheep in a field on a whim.

BP4L

Ive never sold my sig to anyone nor paid to fly my flag with anyone.. People do it for free...
Like its an honor or something.. When it fact its just branding. Marketing at its finest.