How pissed are you that Old Spice is better at marketing than adult programs? - Page 2 - GoFuckYourself.com

stocktrader23 · 07-20-2010, 04:17 PM

Quote:

Originally Posted by marcop

Most webmasters' idea of marketing is to give content away for free.

Given the current state of affairs that's not such a bad idea if done correctly.

Tom_PM · 07-21-2010, 09:41 AM

I just saw a piece on MSNBC reporting that despite the viral nature of Old Spice's recent campaigns and popularity, they are down 7% in sales. Bummer.

stocktrader23 · 07-27-2010, 05:42 PM

Quote:

Originally Posted by PR_Tom

I just saw a piece on MSNBC reporting that despite the viral nature of Old Spice's recent campaigns and popularity, they are down 7% in sales. Bummer.

"According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent."

http://adweek.blogs.com/adfreak/2010...re-up-107.html

mynameisjim · 07-27-2010, 07:44 PM

So some reports say sales are down and some say sales are up.

The ones that say sales are up were supplied to by Old Spice after articles starting surfacing that sales were down 7%.

Hmmmm?

I still say the ads didn't accomplish what they needed to, and that was to reinvent the brand for a new generation. If this was a NEW product, the ad campaign would have been a huge success. But Old Spice already had near 100% name recognition, what they needed was a new image, and I'm not sure if the ads did that.

07-21-2010, 09:41 AM	#52
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	I just saw a piece on MSNBC reporting that despite the viral nature of Old Spice's recent campaigns and popularity, they are down 7% in sales. Bummer. __________________ 43-922-863 Shut up and play your guitar.

07-27-2010, 07:44 PM	#54
mynameisjim Confirmed User Join Date: Aug 2007 Posts: 2,985	So some reports say sales are down and some say sales are up. The ones that say sales are up were supplied to by Old Spice after articles starting surfacing that sales were down 7%. Hmmmm? I still say the ads didn't accomplish what they needed to, and that was to reinvent the brand for a new generation. If this was a NEW product, the ad campaign would have been a huge success. But Old Spice already had near 100% name recognition, what they needed was a new image, and I'm not sure if the ads did that. __________________ jim (at) amateursconvert . com Amateurs Convert