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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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How pissed are you that Old Spice is better at marketing than adult programs?
They blew up the internet with very little effort. The same campaign would have turned a great, semi well known solo girl site (or even a webcam site) into a multi million dollar juggernaut overnight.
This industry was filled with innovators, now it's filled with people too hard headed or stupid to adapt to an ever changing internet. Wheeeeeee ![]()
__________________
![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#2 |
So Fucking Banned
Industry Role:
Join Date: Apr 2006
Posts: 1,368
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Apples to oranges
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#3 |
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Uh, no.
I'm not saying they should put the girls (or guys) in a towel with Old Spice sticking out of the side but it was a simple, easy to pull off campaign that would have led to millions of dollars in sales for this industry. Unfortunately, it seems that all of the creative motherfuckers left years ago. Tell the truth, what's the last innovative thing you've seen from this industry? Blogs - Years behind everyone else and still doing them wrong. RSS - Years behind everyone else and still doing it wrong. Tubes - Years behind YouTube and still doing it wrong. How long has it been since you've seen anything marketed in anything resembling a creative or unique way? When is the last time you've seen a paysite offer a new tour / join page or a webcam site offer promotional material worth two shits? Exactly, this industry needs a good tazering. ![]()
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#4 |
making it rain
Industry Role:
Join Date: Oct 2003
Location: seattle
Posts: 22,062
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Omg where'd you go! Haven't seen you post in years.
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#5 |
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Like so many others I retired from adult, sold all my shit and watched others destroy it.
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#6 | |
Too lazy to set a koala
Industry Role:
Join Date: Jan 2007
Location: CZ/EU forever!
Posts: 16,139
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#7 |
Confirmed User
Join Date: Jan 2005
Posts: 219
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its a total bummer that they're selling a retail product to the brick and mortar consumer.
boy you are a retard.
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bdjerk inc. |
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#8 | |
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
As for being retarded, not quite. I'm just sad that the amazing industry I once knew is in such shape. It's pathetic. ![]()
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#9 |
Too lazy to set a custom title
Industry Role:
Join Date: Jul 2001
Location: Currently Incognito
Posts: 13,827
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End of the day, I'm still not buying old spice to smell like my grandpa - even when I'm his age, the best marketing in the world doesn't make it smell better.
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#10 | |
Noticing
Industry Role:
Join Date: Nov 2003
Location: Null
Posts: 29,921
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Quote:
ds
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My mother said, to get things done You'd better not mess with Major Tom |
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#11 |
Too lazy to set a custom title
Industry Role:
Join Date: Jul 2001
Location: Currently Incognito
Posts: 13,827
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My lord, Hai Karate... I had a bottle of that when I was 6, it was the shit - literally.
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#12 | |
Confirmed User
Industry Role:
Join Date: Mar 2007
Posts: 7,771
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Quote:
with Old Spice? Answer : Fucking nobody! We get what we pay for : Dumb motherfuckers with a big cock and a ugly face with no personality. Plus this "Gonzo style" shit bores me to tears. How many fucking dicks and pussies can I look at with nothing else going on except some high pitched screeching from some fugly whore. Get real. Copyright infringement is hurting but the product itself is not really anything worth watching except for people who never have real sex. The shit is fucking boring. I have a pass word to all dogfart sites for more than a year and have watched a total of maybe 5 videos. If you saw one then you saw them all. Shit! Today's porno plot template : Chick walks in, smiles, starts fucking, cumshot, fade to black. How many people have such a small brain to keep watching that shit day after day? Fucking cartoon sites are getting more sign ups.
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#13 |
making it rain
Industry Role:
Join Date: Oct 2003
Location: seattle
Posts: 22,062
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Have you guys tried any of the newer old spice stuff? Completely new product line from your grandpa's aftershave, It's my deoderant and body wash of choice...
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#14 |
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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No, but out of the millions of people that watched the videos some will. The promotion was aimed at women, their sales and brand recognition will benefit.
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#15 | |
Let's do some business.
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Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
I can't tell if you're agreeing with me or not. ![]() As for paying the Old Spice guy, why the hell would anyone do that? I didn't say get the Old Spice guy to promote porn. ![]() ![]()
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#16 |
Too lazy to set a custom title
Join Date: Aug 2001
Location: portland, OR
Posts: 20,684
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While I agree that it was a brilliant campaign they do have something that the average solo girl doesn't have. They have a base of people who know them already because they have spent years, if not decades, and millions of dollars on advertising. Everyone knows what old spice is and just about everyone who watches TV has seen at least one of those crazy commmercials they do with that guy.
Most people don't know who the average solo girl is and wouldn't retweet her video to friends and splash it all over facebook unless it was really funny or very interesting in some way. It could work with a solo girl, but I can't imagine it being nearly as big. |
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#17 |
So Fucking Banned
Join Date: Feb 2003
Location: CR
Posts: 3,141
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This thread cracks me up
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#18 | |
Let's do some business.
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Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
Also, it isn't so important that they know the specific solo girl. These videos were popular because they targeted popular users of big social networking sites. The news reports of the advertising campaign threw it further into the sphere and now pretty much everyone has heard of it. Not to mention I was comparing the creativity of the campaign, it doesn't have to be the same thing or even similar. Just something more than the crap that is being done today.
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#19 | |
Confirmed User
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Join Date: Mar 2007
Posts: 7,771
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Quote:
I don't have to "Know anything". The surfers don't "know anything" except the shit ain't worth paying for. The current paying customers can be classified almost as addicts; getting a non-addict to pay means coming up with something better than what I'm seeing. BTW : Did I say "fuck" enough times including all conjugations? ![]() Porn doesn't make the kind of money that mainstream entertainment makes because porn has never ever been as good as mainstream entertainment. Did you ever see anyone sit through a 2 hour porn movie and then leave still clapping? No wait. Ever hang out after a porn movie to watch the screen credits. ![]() The porn music budget is $80 a month for high speed internet to download from a fucking torrent. ![]() People always say "adapt or die" but how about "make better shit or die"? Ok, maybe I said shit more than fuck.
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#20 |
I help you SUCCEED
Industry Role:
Join Date: Nov 2003
Location: The Pearl of the Orient Seas
Posts: 32,195
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Old Spice was "reinvented" in 2004 a few years after P&G bought the brand, now it's been updated for the social media age.
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#21 | |
Too lazy to set a custom title
Join Date: Aug 2001
Location: portland, OR
Posts: 20,684
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Quote:
You are correct that Paris Hilton was pretty much an unknown outside of LA and NY when her video hit. But most people in the country knew that name. When it was marketed that she was the hot heiress of the Hilton hotel chain, it stirs interest. The same can be said for Kim Kardashian. She was kind of known, but her name is familiar and that helped. It is interesting because they are both from very wealthy families that many people have heard of. It might have been a different story if Paris' parents worked regular jobs and she was a typical middle class girl. Either way, these are all good ideas as far as interesting and effective ways to market something. It has been a while since adult has had any kind of out of the box style ideas like this. |
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#22 |
Let's do some business.
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Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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I hear ya. As for whether or not big names on social media sites would respond, yes they would if approached right. But the main point is the same you've made, something outside the box that is creative and interesting at the time. It's been a long time.
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#23 |
Confirmed User
Join Date: Aug 2007
Posts: 2,985
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You guys do realize there was an entire television campaign consisting of nearly
10 million dollars in airtime that came before the internet videos. They also hired Comedy Central's Tim and Eric to direct a few of the ads. Not to mention they pay to be tops on youtube as well in the early part of the campaign. I'd assume if a solo girl had an advertising budget of $10+ million and hired professionals to create commercials she could do pretty good.
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jim (at) amateursconvert . com Amateurs Convert
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#24 |
Confirmed User
Join Date: May 2008
Location: AZ
Posts: 596
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LOL next we are going to be comparing Reality Shows to porn... Old Spice has TV commercials that air on every channel all day and night long... They are mainstream product and have been around since our grandparents were young...
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#25 |
I AM WEB 2.0
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Join Date: Jan 2003
Posts: 28,682
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Um adult for 2 years+ hasnt been about being original it is how many cards can we bang. not everyone does this. but they choked off alot of legit competition who couldnt compete with high PPS.
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#26 | ||
Let's do some business.
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Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
Quote:
For the record, I've toyed with creative stuff like this just for fun over the years with great results. Anything that makes it personal has a huge head start.
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#27 |
Confirmed User
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Join Date: May 2005
Location: Chicago
Posts: 386
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Love the idea of tazering the industry. Seems like people are yelling "don't taze me bro" instead.
Shame. |
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#28 | |
Confirmed User
Join Date: Aug 2007
Posts: 2,985
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Quote:
But definitely a good case study.
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jim (at) amateursconvert . com Amateurs Convert
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#29 |
Confirmed User
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Location: Cincinnati, Ohio
Posts: 5,427
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#30 | |
Confirmed User
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Join Date: Mar 2007
Posts: 7,771
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Quote:
![]() As if budget doesn't mean anything. Listen homeboy, you don't even have the budget to pay for the bandwidth of an old spice level campaign. Meaning that you have to get the same number of ad views they get through TV, Radio, Print Ads, Sponsorships and then the internet. You have to get that many "ad views" through your web server alone because Nascar ain't going to paint "Monsterniggacock.com" on their fucking car hoods. Fatpigfuckfest.com is not going to have a "point of sale ad" in the grocery store! DAMN! A MoFo makes a handful of coins in porn and then suddenly believes they can compete with a true mega enterprise. ![]()
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#31 | |
Too lazy to set a custom title
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Location: Currently Incognito
Posts: 13,827
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Quote:
I'm surprised we can't compete... ![]()
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#32 |
Registered User
Industry Role:
Join Date: Feb 2006
Posts: 22,511
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one successful campaign among the hundreds of thousands of lame and failed mainstream ones.
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#33 |
Too lazy to set a custom title
Join Date: Jun 2003
Location: Ottawa
Posts: 19,631
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axe does a better job..
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you don't know you're wearing a leash if you sit by the peg all day.. |
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#34 | |
Confirmed User
Join Date: Feb 2005
Posts: 3,374
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Quote:
![]() First reply was apples to oranges and he didn't get it. You couldn't have explained it any better. |
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#35 |
Jägermeister Test Pilot
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Join Date: Dec 2001
Location: NORCAL
Posts: 73,492
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We've been following their marketing efforts here with my family, funny stuff. Oddly enough last time I was in the store looking for deodorant, I saw Old Spice on the shelf, chuckled a bit, and then bought one.
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#36 | |
Mainstream Businessman
Industry Role:
Join Date: Jan 2007
Location: San Diego
Posts: 9,291
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Quote:
![]() Actually, lately it's not been just deodorant, but many of those companies are crossing over into soaps etc. targeting men. Stuff people have to buy on a regular basis vs. porn which right now no one has to buy period. Until there's a free dispenser of deodorant on everyone's block, Old Spice isn't even close to being comparable to the situation in adult.
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Want to crush it in mainstream with Facebook ads? Hit me up.
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#37 |
Confirmed User
Join Date: Aug 2007
Posts: 2,985
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Now, the real question is, did the campaign do a good job of reinventing the brand?
Only time will tell I suppose. I do think the old Axe campaigns were better for overall sales. A lot of people liked the Old Spice ads, but not sure if it really reinvented the brand. What are your thoughts on that aspect of the campaign? Everyone already knew the brand "Old Spice" so the job was not just to get their name out there, the task at hand was to rebrand Old Spice. Did they do it?
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#38 | |||
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
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Anyhow, that's not the point. Many years ago EVERY good idea online originated from porn. Not so anymore. Quote:
You guys all crack me up btw. Same old GFY, same old attitudes. ![]()
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#39 |
Confirmed User
Join Date: Mar 2008
Posts: 2,666
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THE TICKETS ARE NOW DIAMOND.
man, i lol watching their marketing vids |
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#40 |
Registered User
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Posts: 22,511
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#41 |
Too lazy to set a custom title
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Join Date: Dec 2004
Location: Happy in the dark.
Posts: 93,344
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I'm not pissed...
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"Tjeezers.cam wishes you a nice day” |
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#42 | |
There can be only one
Industry Role:
Join Date: Aug 2001
Location: Somewhere else
Posts: 39,075
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Quote:
The big powerhouse mainstream advertising agencies / design studios were & are fully capable of constructing successful campaigns without looking to porn for ideas. The porn studios aren't even in the same league.
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#43 |
Porn Meister
Industry Role:
Join Date: Feb 2005
Posts: 16,443
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I thought they unleashed the black dude on a horse in the bathroom etc during a super bowl premiere commercial campaign? Thats hardly *just* viral marketing, right? It's something with massive brand recognition before anyone even see's it.
I've used old spice since forever anyway, and I dont care for the recent commercials. They're just silly. So anyway.. my toast awaits.
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43-922-863 Shut up and play your guitar. ![]() |
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#44 | |
Confirmed User
Join Date: Feb 2005
Posts: 3,374
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Quote:
The Old Spice commercial premiered during the last Super Bowl. So according to the OP the adult industry is stupid for not thinking of putting a commercial for a solo girl site on TV during the Super Bowl ![]() |
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#45 | |
Too lazy to set a custom title
Industry Role:
Join Date: Oct 2006
Location: Earth
Posts: 30,989
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Quote:
a bit off topic, but what's the deal with you and sleazy? |
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#46 | |
Confirmed User
Industry Role:
Join Date: Mar 2007
Posts: 7,771
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Quote:
the "window.open" command in javascript. Of course porn invented search engine technology because we wanted to be found. Google is just a cheap rip off of our original algorithms. And did you notice how mainstream sites all started using our CJ scripts to build traffic? My porno tube script would have sold millions if youtube hadn't copied it! ![]() Porn had complete control over Wordpress before these mainstreamers start making blogs and shit! ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]()
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#47 | |
FUBAR the ORIGINATOR
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Location: FUBARLAND
Posts: 67,374
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Quote:
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#48 | ||
Let's do some business.
Industry Role:
Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
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I don't hate the fucker, he's just not 1% of the intelligent playa he tried to come off as. I wouldn't punch him in his fat head if I saw him in public or anything. ![]()
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![]() Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be." |
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#49 | |
So Fucking Banned
Industry Role:
Join Date: Apr 2006
Posts: 1,368
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Quote:
But, but, that's why you came back.....You're here to change all that...it's your density. I mean... your destiny. ![]() |
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#50 |
Content Producer
Industry Role:
Join Date: Nov 2005
Location: Los Angeles
Posts: 4,144
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Most webmasters' idea of marketing is to give content away for free.
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